TBR Sales Manager

Main Objective

Responsible for developing and executing the sales strategy for Sailun's Truck & Bus Radial (TBR) tire portfolio in Vietnam, developing B2B customers, managing distributors/dealers and key fleets, and driving revenue and sales volume growth.

1. Sales & Business Development

Develop and execute annual/quarterly sales plans and revenue/volume targets.

Identify and develop B2B customers, including tire distributors, dealers, transportation/logistics fleets, bus operators, construction/mining companies, truck OEMs, truck dealerships, and replacement market channels.

Build a strong sales pipeline and develop long-term commercial partnerships and fleet supply contracts.

2. Customer & Distributor Management

Manage and develop relationships with existing distributors and dealers.

Negotiate pricing, contracts, and payment/credit terms in line with company policies.

Manage key accounts and coordinate technical and after-sales support, including product performance and warranty issues.

Monitor customer performance, payment status, inventory levels, and sell-through rates.

Resolve commercial and customer issues in a timely manner.

3. Market Intelligence & Reporting

Conduct market research and competitor analysis within the TBR segment.

Monitor industry trends, including transportation/logistics development, infrastructure and construction projects, fleet replacement cycles, and relevant regulations.

Prepare sales forecasts, business reports, and market analysis for management.

Provide market feedback on product demand, pricing, tire sizes, tread patterns, and product performance to support product and marketing strategies.

4. Cross-functional Coordination

Work closely with Marketing, Logistics, and Customer Service teams to ensure smooth order processing, timely delivery, and effective promotional activities.

Coordinate with the China HQ/Regional Sales Team on pricing, stock allocation, and strategic initiatives.

Represent the company at trade shows, exhibitions, and industry events.

Key Requirements

Bachelor's degree in business administration, International Trade, Marketing, or a related field.

Background in B2B Sales, preferably in the Tire/TBR, Automotive, Manufacturing, Transportation, Logistics, or Fleet industries.

Experience managing distributors/dealers and key accounts is highly preferred.

Fluent English is required for communication with regional/HQ teams and international customers.

Chinese (Mandarin) is a strong advantage due to regular communication with China HQ.

Strong communication and negotiation skills.