Strategic Technical Sales Director

About The Company: Established in 2009 in Ho Chi Minh City, Greenlife STM is a leading provider of innovative nutrition and packaging solutions for Vietnam's food industry.

With a strong portfolio of more than 200 key customers across the food industry, Greenlife STM delivers a comprehensive range of solutions tailored to meet evolving market and consumer needs. Our expertise spans Nutrition (innovation and basic nutrition), Protection (antioxidants and natural preservatives), Processing (antifoams and anti-browning solutions), Taste Enhancement (sugar reduction and bitterness masking), Performance Systems, Packaging Innovations, and Food Commodities including Maltodextrin, Vegetable Oils, Maltitol, and other essential ingredients.

Greenlife STM represents leading global food ingredient manufacturers, partnering with renowned international brands to bring high quality specialty and commodity solutions to the Vietnamese market.

Our technical capabilities are supported by a fully equipped Application Laboratory and UHT Pilot Plant, with dedicated application facilities for dairy, beverage, bakery, ice cream, and meat & fish processing. We also operate strategically located warehouses in Binh Duong (South) and Bac Ninh (North), enabling efficient and reliable supply across Vietnam.

Role Description: Reporting directly to the CEO, the Strategic Planning Director will lead a growing team of NBD Manager, Sales Manager and Key Account Managers, driving sustainable business growth across multiple Food & Nutrition ingredients markets.

In this role, you will develop and execute long-term business strategies, identify new market opportunities, and build strong strategic partnerships with key customers and suppliers to unlock new growth opportunities and strengthen the company's competitive position.

Working closely with the New Business Development, Sales, Marketing, R&D, and Nutrition teams, you will translate market insights, customer needs, and industry trends into profitable business opportunities and actionable growth strategies, while driving cross-functional collaboration and delivering sustainable commercial results.

Responsibilities

• Develop and execute business strategies aligned with the company's vision, strategic priorities, and long-term growth objectives.
• Drive sustainable revenue and profit growth by identifying new market opportunities, expanding into priority industries and customer segments, evaluating new products and solutions, and leading strategic business development initiatives that create new revenue streams.
• Provide strategic market and business insights by analyzing market trends, customer needs, competitor activities, industry developments, and business performance, and translating findings into actionable recommendations for the CEO.
• Translate market opportunities into business plans by working closely with Sales, Marketing, R&D, Nutrition, and other relevant functions to develop and execute commercially viable initiatives.
• Monitor and optimize commercial performance across customers, product portfolios, and market segments, identifying growth opportunities, performance gaps, and strategic actions to improve revenue, profitability, and market penetration.
• Build and strengthen strategic partnerships with key customers, suppliers, and business partners to support long-term growth, innovation, and market development.
• Lead, coach, and develop the Sales and New Business Development teams, establishing clear priorities, performance expectations, and cross-functional collaboration to ensure effective execution of the company's business strategy.
• Lead strategic projects and growth initiatives assigned by the CEO, ensuring effective cross-functional coordination, timely execution, and measurable business outcomes.

Requirements

• Bachelor's degree or above in Food Technology, Food Science, Nutrition, or another relevant discipline. MBA or equivalent business qualification is an advantage.
• Minimum 10 years of experience in the Food Ingredients, Food & Nutrition, or related industries, preferably with exposure to the Dairy sector, including at least 5 years in a commercial, sales leadership, strategic planning, or business development management role.
• Proven track record of developing and executing business growth strategies, identifying new market opportunities, expanding customer portfolios, and delivering sustainable revenue and profit growth.
• Strong commercial and strategic acumen, with the ability to analyze market trends, customer needs, competitive dynamics, financial performance, and translate insights into actionable business strategies.
• Excellent leadership, communication, negotiation, and stakeholder management skills, with professional proficiency in both Vietnamese and English, written and spoken.
• Proven ability to lead cross-functional initiatives and work effectively with Sales, Marketing, R&D, Nutrition, and other business functions to deliver strategic business objectives.
• Strong experience in key account management, strategic customer development, supplier relationship management, and business partnership development, with a solid understanding of the Food & Nutrition market in Vietnam.
• Strong analytical, problem-solving, and decision-making skills, with the ability to work independently, manage multiple priorities, and operate effectively in a fast-growing business environment.