Strategic Planner/ Senior Strategic Planner

JOB DESCRIPTION

The Senior Strategic Planner/ Strategic Plannerwill support the development and execution of communication strategies that build cultural relevance and foster authentic advocacy for our clients. This role demands an analytical and creative mind, a strong understanding of communication ecosystems, and the ability to turn cultural insights into behavior-changing campaigns that deliver tangible impact.

Through creative storytelling informed by data and fueled by emerging platforms, this position will assist in helping brands earn attention and influence across multiple dimensions, ensuring our client brands stay at the center of cultural conversation.

KEY RESPONSIBILITIES:

Data & Operational Excellence

• Partner with business and innovation teams to obtain, consolidate, and analyze foundational research materials, competitor reviews, and market data.
• Demonstrate agile coordination capabilities, proactively engaging with cross-functional teams to inspire members and deliver strategic outputs efficiently.

Strategic Planning & Insight Development

• Deconstruct and understand strategic tasks from account teams, providing sharp operational suggestions to make campaign plans more focused, execution-ready, and efficient.
• Uncover compelling cultural tensions, analyze consumer motivations, and bring fact-based knowledge to light to inspire creative and strategic development.
• Assist the strategy manager in developing communication plans, actively identifying the roles of various channels, including new media and emerging platforms.
• Assist in defining clear brand propositions and strategic positioning, and begin evaluating creative work through the lens of these insights.
• Help write clear, inspiring creative briefs that give creative teams a precise launchpad for execution.

Storytelling

• Builds clear and engaging presentations with guidance from strategy managers
• Communicates strategic thinking confidently in internal meetings and client presentations.
• Presents research and recommendations in a structured and compelling way.
• Learns how to tailor narratives for different audiences.

Account & Pitch Contribution

• Deliver strategic support across key client accounts, maintaining a high standard of strategic thinking.
• Act as a reliable player in new business pitches, contributing research, ideas, and strategic frameworks.
• Broaden strategic skills by actively participating in special projects, award submissions.

REQUIREMENTS:

• Experience: 2–4 years of experience in influencer marketing, social media strategy, or digital planning within an agency or brand-side environment.
• Cultural & Digital Fluency: A digital native who lives and breathes TikTok, Facebook, Instagram, and YouTube. You have a sharp eye for identifying rising creators and viral trends before they go mainstream.
• Analytical & Conceptual Thinking: Ability to look beyond surface-level metrics (likes/views) to understand why content works and how it solves a business problem.
• Strong Communication: Solid storytelling and presentation skills (in both Vietnamese and English) to clearly articulate ideas to internal teams and clients.
• Collaborative Spirit: A proactive team player who thrives in a fast-paced agency environment, manages timelines effectively, and is eager to learn and grow.
• Industry Tools Knowledge: Familiarity with social listening and influencer analytics tools (e.g., Buzzmetrics, or similar platforms) is a strong plus.

YOUR BENEFITS:

With an open management model, we aim to provide financial, personal health, and mental well-being benefits through:

1. A profit-sharing program for all company employees.
2. A self-assessment method based on competency rather than hierarchical management.
3. PVI health insurance.
4. Mental health leave days.
5. Training and development policies to enhance skills and capabilities.
6. Annual company trips and internal team-building activities, as well as meaningful community programs.