ST51 - Senior Marketing Executive

Job Description

Position: Senior Marketing Executive

Location: Ho Chi Minh City, Vietnam (Onsite)

Job Type: Full time

Company Description

Startrader is an SCA regulated platform, operating across 200+ regions with regulation by ASIC, FSCA, FSA, and FSC. Powered by reliable platforms such as MT4 and MT5, Startrader delivers fast execution, secure transactions, and a professional trading environment for both individual traders and institutional partners. Through continuous innovation, educational support, and strategic global expansion, Startrader aims to empower clients with the tools and confidence they need to trade successfully in the financial markets.

We're expanding fast—and we're looking for talented people who want to grow their careers in a forward-thinking fintech environment built on innovation, integrity, and excellence.

The above section remains same for all the JDs. The below sections need to be edited.

Role Overview

This role represents the growth and strategy behind STARTRADER Vietnam's entire social media ecosystem, not just keeping channels active, but building a presence credible enough that prospective IB check it before reaching out to Sales, and consistent enough that existing followers stick around. This is a strategy and ownership role: defining brand voice, content direction, and channel growth, then coordinating execution with the content production team.

Key Responsibilities

• Marketing Campaign Executions
• Plan and execute distribution strategy for campaigns and localize content to fit the VN market
• Plan and execute online campaigns and promotional activities (always-on and seasonal), track participation and performance
• Plan and run offline events end-to-end: venue, logistics, vendor coordination, budget tracking, and post-event reporting
• Operate ongoing partner/loyalty programs: track progress, manage tiers or milestones, roll out and monitor program benefits, resolve issues or disputes as they come up
• Manage campaign/event budgets and track actual spend against plan
• Support outreach efforts to bring in new partners, track and categorize how new partners come in
• Materials Production
• Produce and update sales materials, onboarding documents, FAQ decks, and reference guides for partners
• Draft, format, and localize documents to fit the Vietnam market and local terminology
• Distribute materials through the right channels, track usage/adoption
• Keep materials updated whenever products, policies, or programs change
• Cross-team Coordination
• Act as the main point of contact between Marketing and Sales on materials, partner-related and campaign-related matters
• Maintain a regular sync cadence with Sales, take notes, follow up on action items
• Consolidate feedback from Sales and partners, feed it into the marketing roadmap
• Ensure materials and programs Marketing produces reach the people who need them, and get used, not just produced and shelved
• Local Market Research
• Research market trends and competitor activity on an ongoing basis
• Gather input from Sales and partners on real needs and pain points
• Turn research findings into concrete recommendations for program or campaign adjustments
• Social Media & Brand Expansion Support
• Research local social media tactics and distribution channel opportunities to help grow brand visibility
• Work with the Social Media team to plan and execute initiatives that expand brand reach and awareness
• Support testing of new distribution channels beyond current ones, feeding findings back to inform the broader content/channel strategy
• Cross-functional Support
• Support other marketing functions (e.g. social media execution) on a part-time basis as needed
• Assist with ad hoc marketing tasks that require local, hands-on execution beyond the core scope above
  
  

Requirement

• 3+ years of experience in marketing execution, partner/affiliate management, or a similar operations-heavy role, ideally in fintech, finance, or a regulated industry
• Strong hands-on execution skills: comfortable running events, producing materials, and managing multiple moving pieces at once without heavy oversight
• Good communication skills, able to work directly and confidently with cross-functional teams and external partners
• Strong document/materials production skills: able to draft clear, well-organized content (decks, guides, one-pagers) without needing heavy design support
• Comfortable with basic data tracking (spreadsheets, simple dashboards) to monitor program performance and budget
• Vietnamese native, English proficient enough for reporting and cross-team coordination
  
  

Nice-to-have

• Prior experience in a broker, fintech, or B2B partner-facing role
• Experience organizing offline events (logistics, vendor management)
• Existing understanding of forex/CFD industry basics
  
  

Portfolio Requirements

Since this is an execution-heavy role, we'll focus on real examples during interview:

• A program, campaign, or event you've run end-to-end, what was your role, what challenges came up, how did you handle them
• A document/material you've produced (sales kit, guide, deck), to see your writing and structuring style
• An example of working directly with a partner or external stakeholder to get something done
  
  

Why Join Us

At STARTRADER, we believe in empowering our people as much as we empower our traders. You will work in a fast-paced and performance-driven environment with strong leadership support, clear career growth opportunities, and ongoing professional development.

We offer competitive compensation, a collaborative culture, and the opportunity to contribute to a rapidly expanding global trading brand.

This role is the financial-knowledge face of the brand, and the owner of the Education channel's growth strategy end to end, not just a content producer working off a fixed calendar.

We need someone who understands financial markets deeply enough to host real conversations, and who thinks like a brand and growth owner: what direction should this channel take to grow, not just what to film today.

This person will also lead the KOL network and manage a small production team.