Social Media Manager

About the job

Ivy+Partners is a Communications Consultancy with a difference. We work with clients to find

their needs and create dynamic story-driven experiences that resonate with their audiences.

As a Social Media Manager, you will be responsible for developing and executing social

media strategies across multiple platforms. This role requires a strong balance between strategic thinking, content execution and performance tracking.

Key Responsibilities

1. Social Media Strategy & Management

• Develop and implement comprehensive social media strategies aligned with brand and campaign objectives.
• Manage and grow social media presence across platforms such as Facebook, Instagram, LinkedIn, Threads, and emerging channels.
• Plan content calendars, oversee content production (copy, visuals, videos), and ensure consistent brand voice and tone.
• Oversee visual consistency across social assets (cover images, profile pictures, blog layout).
• Stay updated on social media trends, formats, algorithms, and best practices to optimize performance.

2. Content & Campaign Execution

• Lead brainstorming and ideation for creative social media and integrated communication campaigns.
• Collaborate with Creative, PR, and Account teams to execute social media components of campaigns, brand activations, and events.
• Oversee social content for internal branding, partnerships, and special initiatives.
• Support website content updates such as blog posts, case studies, and campaign highlights when needed.
• Monitor, listen, and respond to community engagement (comments, messages) in a timely and brand-appropriate manner; support social listening to flag reputation risks early.
• Collaborate with relevant departments to manage brand reputation and coordinate actions when issues arise.
• Design and execute social ad campaigns; monitor and optimize ad performance and spend.

3. Performance Tracking & Reporting

• Monitor and analyze social media performance metrics (engagement, reach, growth, conversions, etc.).
• Track influencer and campaign performance, providing insights and recommendations for optimization.
• Prepare performance reports and post-campaign evaluations for internal teams and clients.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• Minimum 3–5 years of relevant experience in social media, digital marketing, PR, or agency environment.
• Proven experience managing brand or client social media accounts and influencer collaborations.

Skills & Competencies

• Strong understanding of social media platforms, content formats, and analytics tools.
• Solid understanding of performance marketing fundamentals, including campaign setup, audience targeting, A/B testing, and optimization.
• Ability to analyze paid and organic performance data, identify insights, and translate them into actionable recommendations.
• Familiarity with ads managers and reporting tools such as Meta Ads Manager, TikTok Ads Manager, Google Analytics, or similar platforms.
• Excellent written and verbal communication skills in English and Vietnamese.
• Creative mindset with a good sense of storytelling and visual content.
• Strong organizational and project management skills; able to manage multiple campaigns simultaneously.
• Data-driven, detail-oriented, and proactive problem solver.
• Comfortable working in a fast-paced, dynamic agency environment.

Compensation & Benefits

• Working in a dynamic and international environment with outstanding global clients
• Participation in high-profile events across diverse industries
• Premium health insurance and employee assistant program
• Dedicated training budget
• Competitive salary with performance-based bonuses
• Quarterly team-building activities and company trips up to twice per year