Social Media Content Creator

Role Description:

Responsible for planning, producing and managing a high-volume short-form video pipeline on TikTok and Instagram (target: 2 videos/day, 60 videos/month), while coordinating freelance creators to keep the content calendar running consistently, on-brand, and on quality.

Hands-On Video Production:

• Personally shoot and edit short-form videos (TikTok/Reels) per the calendar, averaging 2 videos per working day.

• Appear on-camera when required (product intros, reviews, livestream clips, trend challenges).

• Edit video, captions, audio and effects using CapCut/Premiere/CapCut Pro.

• Ensure videos are on-brand and optimized for each platform's algorithm.

Video Content Planning & Calendar:

• Build the weekly/monthly video content calendar for TikTok & Instagram, aligned with trends and brand strategy.

• Develop concepts, scripts and hooks for each video based on platform trends and customer insight.

• Allocate video volume between in-house production and freelancers to consistently hit 60 videos/month.

Freelance Creator & Vendor Management:

• Source, vet and onboard freelance creators/videographers to cover remaining volume.

• Write briefs, monitor shoot/edit progress, and approve content before publishing.

• Manage freelance shoot schedules, budget and contracts/payment per company process.

• Ensure quality and brand consistency across all freelancer-produced content.

Performance Monitoring & Reporting:

• Track reach, engagement rate, view-through and follower growth per video/week/month.

• Analyze top-performing formats/content to optimize future production.

• Prepare weekly/monthly reports on output, content performance and freelance cost.

Qualifications

• College/Bachelor's degree in Marketing, Communications, Journalism or equivalent.
• Minimum 1-3 years experience producing video content for TikTok/Instagram (agency, brand, or personal creator).
• Video shooting and editing skills using phone/camera and editing software (CapCut, Premiere, InShot).
• Portfolio, personal channel, or produced video case studies required with application.
• Deep understanding of TikTok and Instagram Reels: trends, algorithms, short-form formats.
• Proactive, creative, quick to catch trends.
• Comfortable appearing on-camera.
• Scriptwriting, hook and caption writing skills.
• Ability to work with and manage timelines for freelancers/external partners.