Social Commerce Executive

Brancher.X Vietnam is looking for a passionate and execution-oriented Social Commerce Executive to support the planning and execution of integrated Social Commerce campaigns across multiple digital platforms.In this role, you will coordinate with internal teams and external partners to deliver campaigns involving Livestream, UGC, KOL/KOC, Affiliate, Social and Performance Marketing, ensuring projects are executed smoothly and achieve campaign objectives.

KEY RESPONSIBILITIES

• Execute and coordinate Social Commerce campaigns, including Livestream, Affiliate, UGC, KOL/KOC, and other creator-led marketing campaigns.
• Coordinate with internal teams and external partners (KOLs, creators, MCNs, studios, sellers) to ensure smooth campaign execution and timely delivery.
• Prepare campaign briefs, execution plans, timelines, and coordinate the development of campaign assets, including content briefs, UGC briefs, livestream scripts, and creative materials.
• Support the planning and execution of livestream sessions, ensuring products, creators, assets, and operational requirements are fully prepared.
• Monitor campaign progress, proactively resolve operational issues, and maintain high-quality execution throughout the campaign lifecycle.
• Coordinate with the Performance Marketing team to support campaign setup, tracking, asset delivery, and optimization across paid media activities.
• Monitor campaign performance and track key metrics such as Reach, Engagement, Views, GMV, ROAS, CTR, CVR, Affiliate Performance, and other campaign KPIs.
• Prepare campaign reports, post-campaign evaluations, and provide insights and recommendations to improve future campaign performance.
• Stay updated on platform trends, creator content, and best practices across TikTok, Facebook, Shopee, and other social commerce platforms.
• Perform other tasks assigned by the Line Manager.

QUALIFICATIONS & EXPERIENCE

• Bachelor's degree in Marketing, Communications, Business Administration, E-commerce, or a related field.
• 1–2 years of experience in Social Commerce, Digital Marketing, Influencer Marketing, Affiliate Marketing, E-commerce, or Campaign Execution.
• Experience coordinating Social, UGC, KOL/KOC, Livestream, or Affiliate campaigns is preferred.
• Basic understanding of Meta Ads, TikTok Ads, TikTok Shop, Shopee, or other digital commerce platforms.
• Strong project coordination and stakeholder management skills.
• Familiarity with campaign tracking, reporting, and performance metrics.
• Proficient in Microsoft Office or Google Workspace (Excel/Google Sheets, PowerPoint) and project management tools.
• Strong communication, problem-solving, and organizational skills.
• Proactive, detail-oriented, adaptable, and able to manage multiple projects in a fast-paced agency environment.

BENEFITS

• 12 Annual Leave + 1 Birthday Leave.
• Social Insurance, PTI Healthcare Insurance, and Annual Medical Check-up.
• Other bonuses: Birthday Gift, Holiday Gifts (New Year, Reunification Day, National Day, Tet...), Pitching Win Bonus, etc.
• Mobile Phone Allowance.
• Fixed 13th-month salary and Year-end Performance Bonus.
• Training, Career Development, and Team-building Activities.