Shopper Marketing Supervisor (GT/ MT Channel)

1. Shopper Marketing Planning & Strategy

• Develop strategic direction: Translate Brand Marketing objectives and category strategies into actionable plans at the point of sale.
• Campaign planning: Develop detailed plans for promotional programs (monthly/quarterly), New Product Launches, seasonal events, and in-store brand activation campaigns.
• POSM & Visibility planning: Define the types, quantities, and key messages of Point-of-Sale Materials (POSM) to optimize brand visibility and enhance the shopper experience.

2. Shopper Research & Data Analysis

• Analyze Shopper Insights: Leverage shopper behavior and sales data to develop activation ideas that effectively influence shoppers at the point of purchase and decision-making.
• Monitor market and competitor activities: Keep up to date with market information related to Masan and key direct competitors, including sell-in/sell-out performance, support programs (promotions, displays, in-store activation, product sampling, etc.), and new product launches/relaunches.
• Provide recommendations: Give input and propose improvements to Shopper Category support programs based on market conditions, where applicable, to maximize program effectiveness.

3. Operations & Execution

• Monitor in-store execution: Take responsibility for monitoring promotional and display programs at company sales points to ensure they are properly implemented in the market.
• Work closely with Sales Supervisors: Follow up with Sales Supervisors to identify and resolve issues within their assigned areas, including display quality, allocation, promotion execution, out-of-stock (OOS), and organic/natural displays.
• Support Brand activities: Support the Brand team in implementing display programs and building strong brand visibility across sales channels.
• Support Shopper Category activities: Assist the Shopper Category team in organizing product launch conferences and customer conferences.