SEO/ Performance Marketing Team Lead

Company Description HiAgency.au is an AI-powered marketing agency that helps businesses grow smarter, faster, and more efficiently. The team specializes in marketing automation, using data-driven strategies, creative execution, and advanced technology to optimize campaign performance. By integrating AI and automation, HiAgency.au streamlines marketing operations and enhances customer targeting and engagement. The agency is focused on delivering measurable ROI for clients and building scalable, high-impact marketing solutions.

Role Description The SEO/ Performance Marketing Team Lead is a full-time, on-site role based in Ho Chi Minh City, Vietnam. This role is responsible for leading a team to plan, execute, and optimize SEO and performance marketing campaigns across search, social, and other digital channels. Typical tasks include developing keyword and content strategies, managing paid media budgets, monitoring campaign analytics, and implementing conversion rate optimization tactics. The Team Lead will collaborate with cross-functional stakeholders to align marketing initiatives with client goals, prepare performance reports, and identify data-driven opportunities for growth. The role also involves mentoring team members, setting best practices, and ensuring all campaigns follow industry standards and agency quality expectations.

Qualifications

• Strong expertise in SEO strategy, on-page optimization, technical SEO, and keyword research.
• Hands-on experience with performance marketing, including PPC, paid social, and remarketing campaigns.
• Proficiency with analytics and marketing tools such as Google Analytics, Google Ads, Search Console, and major ad platforms.
• Ability to lead, coach, and develop a marketing team while managing multiple projects and deadlines.
• Solid understanding of digital marketing fundamentals, including conversion rate optimization and A/B testing.
• Excellent written and verbal communication skills in English; Vietnamese language skills are an advantage.
• Experience working in an agency or fast-paced digital environment, preferably with international clients.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Comfort working on-site in Ho Chi Minh City and collaborating closely with local and remote stakeholders.
• Knowledge of AI-driven marketing tools and automation platforms is highly beneficial.