Senior Social Media Manager - Vietnam

About Hytech

Hytech is a leading management consulting firm headquartered in Australia and Singapore, specializing in digital transformation for fintech and financial services companies. We provide comprehensive consulting solutions, as well as middle- and back-office support, to empower our clients with streamlined operations and cutting-edge strategies.

With a global team of over 2,000 professionals, Hytech has established a strong presence worldwide, with offices in Australia, Singapore, Malaysia, Taiwan, Philippines, Thailand, Morocco, Cyprus, and more.

About the Role

This is a senior, hands-on leadership role for a social media professional with strong knowledge of financial services industry. You will be responsible for developing the local social media strategy, managing day-to-day execution, leading a social media team, and working closely with regional and global Marketing, Brand, Content, Performance, Compliance, and Commercial teams.

Key Responsibilities

Social Media Strategy & Growth

• Develop and own social media strategy for the Vietnam market, aligned with regional and global brand and commercial objectives.

• Drive sustainable growth across relevant social platforms, including Facebook, TikTok, YouTube, Instagram, LinkedIn, and emerging channels.

• Build strategies to increase followers, engagement, reach, brand awareness, community growth, and qualified customer acquisition.

Content & Campaign Management

• Lead the development of locally relevant social content covering financial markets, trading education, market insights, product campaigns, brand initiatives, partnerships, and topical opportunities.

• Own the social content calendar and ensure consistent, high-quality execution across channels.

• Collaborate with creative, video, content, influencer/KOL, performance marketing, and other teams to deliver integrated campaigns.

• Maintain a strong understanding of platform trends and recommend new content formats and creative approaches.

Leadership & Team Management

• Lead, coach, and develop the local social media team, setting clear objectives, responsibilities, and performance expectations.

• Manage workflows, priorities, and resources to ensure timely and effective delivery.

• Build a high-performing team culture focused on creativity, accountability, experimentation, and measurable results.

• Work effectively with senior stakeholders across local, regional, and global teams.

Analytics & Performance

• Establish and monitor social media KPIs across reach, engagement, community growth, traffic, leads, and other relevant business outcomes.

• Analyse channel, content, and campaign performance and translate insights into actionable recommendations.

• Produce regular performance reporting for senior stakeholders.

• Use data, social listening, competitor intelligence, and audience insights to continuously improve the social strategy.

Governance & Compliance

• Partner closely with Compliance and relevant internal stakeholders to ensure appropriate review and approval of financial and trading-related content.

• Maintain strong governance processes while enabling the team to respond quickly to market and social trends.

Requirements

• Proven professional experience in social media, digital marketing, or content marketing within financial services.

• Financial industry experience is essential.

• Minimum 3+ years of people management experience, with demonstrated success leading and developing social media, content, or digital marketing teams.

• Demonstrated experience developing and executing social media strategies that deliver measurable audience and business growth.

• Strong knowledge of major social platforms and their content formats, algorithms, audience behaviours, and analytics.

• Excellent understanding of the Vietnam social media landscape and local digital consumer behaviour, including

• Strong analytical skills with the ability to turn social and campaign data into clear recommendations.

• Experience working within regulated industries and collaborating with Compliance teams is highly desirable.

• Excellent stakeholder management, communication, and project management skills.

• Ability to operate effectively in a fast-paced, international and commercially focused environment.

• Strong Vietnamese-language capability and professional working proficiency in English.