Senior Social Media Executive
We are looking for a creative and experienced Senior Social Media Executive who understands the Vietnamese market and is eager to contribute to the growth of 51Talk a leading 1-on-1 online English learning platform for children aged 3 to 15.
Key Responsibilities:
- Develop and execute social media strategies tailored to Vietnamese audiences across platforms such as Facebook, Instagram, YouTube, and TikTok, ensuring alignment with the brands voice and identity.
- Collaborate with KOLs/KOCs in the education sector, parenting communities.... influencers to run boosting campaigns that drive brand awareness and student acquisition.
- Monitor social media trends, user behavior, and competitor activities to generate new content ideas and continuously refine content strategy.
- Work closely with the design and content teams to create engaging posts, banners, short videos, and ads that inspire learning and resonate with local audiences.
- Analyze the performance of social channels, generate weekly/monthly reports, and provide data-driven recommendations to improve engagement and conversion.
- Handle other ad-hoc tasks as required by the team.
Job Requirements:
- Minimum 3 years of experience managing social media channels, with hands-on experience in boosting/paid social campaigns on platforms like Facebook and Instagram strongly preferred.
- Proficient in both English and Vietnamese (written and verbal), with a strong ability to create content that resonates with local users.
- Deep understanding of Vietnamese culture, consumer behavior, and local digital trends to ensure content is effectively localized.
- Skilled in using social media management and analytics tools such as Google Analytics, Meta Business Suite, Facebook Insights, TikTok Analytics, etc.
- A strong portfolio or proven case studies showcasing success in growing social media channels, increasing engagement, and improving reach or conversion rates.
- Ability to work independently in a fast-paced environment, while also being a collaborative and proactive team player.
Benefits:
- Full social insurance coverage in accordance with local labor laws
- Life insurance provided for employees
- Regular team building activities and annual company trips
- Celebrations for employee birthdays, as well as traditional holidays such as Dragon Boat Festival and Mid-Autumn Festival
- Free monthly 1-on-1 English lessons
- Monthly skills training programs to support professional growth and development
- Salary negotiable >1000USD
