The Social Media Manager (SMM) is responsible for leading the planning and execution of social media strategies across owned channels, ensuring brand consistency, creativity, and business alignment for Clients.
This position manages a team of social media specialists, including Senior Social Media Executives and collaborates with the Creative, Account, PR, Media, and sister agencies within the Groupe.
As the key lead of the SMC (Social Media Channels) workstream, the SMM oversees day-to-day execution while serving as a strategic liaison for both internal teams and Clients, driving performance, innovation, and team growth.
EXPERIENCE:
4+ years of experience managing brand social media channels; 12 years in a leadership or team lead role is preferred.
RESPONSIBLE FOR:
Lead and mentor the social media team to ensure efficient execution, creative excellence, and team development.
Lead the team in developing and managing content calendars aligned with brand strategy and campaign timelines.
Oversee day-to-day content publishing across owned channels, ensuring accurate scheduling, timely delivery, and brand consistency in tone, message, and visuals.
Collaborate with creative teams to develop compelling, on-brand content (static, video, reels, stories, etc.).
Monitor performance and community engagement; manage responses, escalations, and opportunities to interact meaningfully.
Track KPIs (reach, engagement, share of voice, sentiment, etc.) and deliver reports with insights and actionable optimization plans.
Stay up to date on social media trends, platform updates, and competitor activities.
Coordinate with cross-functional teams to ensure aligned messaging across channels.
SKILLS AND QUALIFIERS:
Proven experience in developing and mentoring team members.
Strong understanding of social platforms, audience behavior, and content formats.
Excellent communication and stakeholder management skills.
Proficiency with social media management tools (e.g., Meta Business Suite, TikTok Business Center, Hootsuite, Sprinklr, etc.).
Data-driven mindset with strong planning and organizational abilities.
