Job Description

Don't join a Retail Media Network. Build Asia's number one.

First, what is Retail Media

Retail Media is where retail and advertising meet. It allows retailers to help brands reach shoppers through their own channels, from in-store displays and promotions to websites, apps and digital advertising, using customer insights to make campaigns more relevant and measure their impact on actual sales.

For brands, it creates a more direct connection between advertising investment and sales results. For retailers, it opens up a new source of revenue while creating more value for their customers and brand partners.

Now imagine building that business from the ground up

Most Retail Media roles hand you a business someone else built. This one hands you a blank page, and the backing to fill it.

Retail MediaWorks is partnering with one of Vietnam's leading multi-format retailers to launch its Retail Media business. Think millions of members on a single loyalty account, a national footprint from hypermarkets to mini marts, and shoppers in store and online every day. It's the kind of asset most Retail Media teams only ever get to inherit. Your job: connect it all into one measurable proposition that works for customers, brands and the retailer, and then grow it into the number one Retail Media Network in Asia.

We're hiring the founding team. You won't be filling a seat in someone else's org chart. You'll decide the products, processes, commercial approach and relationships the business scales on, then run it and grow it. And you won't do it alone: Retail MediaWorks global team works alongside you with training, mentoring, proven playbooks and specialists from Australia and the region.

About Retail MediaWorks: We're Retail Media specialists, not a media agency. We've worked in APAC since 2015, generated more than $1B in Retail Media income for retailers, and help them design, build, operate and grow Retail Media businesses across Australia, Southeast Asia and Europe. Now we're bringing that experience to Vietnam.

Role overview

As Senior Sales & Business Development Manager, you'll be the key growth driver for the retailer's Retail Media business. You'll own the biggest brand and supplier relationships and turn first-party loyalty data and customer insight into measurable outcomes for brands across digital, in-store and offsite. You'll prove the value of closed-loop measurement, set what consultative selling looks like for this team, and coach the people who do it with you.

Key responsibilities

Account & Revenue Leadership

Major accounts: Lead relationships with the largest brands, suppliers and their agencies.
Growth plans: Create account plans and integrated Retail Media solutions across digital, in-store, loyalty and offsite.
Revenue forecasting: Build the pipeline and deliver accurate revenue forecasts together with Category.
Outcome-Based Selling
Insight-led pitching: Show brands the value of connecting campaigns to online and in-store sales through the retailer's loyalty data.
Beyond impressions: Sell on return on ad spend (ROAS), incremental sales and new-to-brand customers, not on inventory.
Negotiate and close: Agree commercial terms and media investment with senior brand and agency contacts.
Partnership & Growth
Category partnership: Shape solutions with the retailer's Category and Commercial teams before the brief arrives.
Reinvestment: Use post-campaign analysis (PCA) to show results and earn repeat spend.
Team leadership: Mentor the Sales & Business Development Managers and Coordinator on consultative selling.

How you might get started

Get to know the business: Learn the retailer and its products, meet Category and Commercial leads, and map priority accounts.
Shape the plan: Build account plans, agree ways of working with Category, and draft first proposals.
Deliver early wins: Close the first campaigns, join Category planning cycles, and run PCAs that win reinvestment.

Job requirements

Experience & Domain Expertise

Industry tenure: 10-15+ years of relevant experience in sales, business development or account management, ideally within FMCG, retail, media or advertising, including managing strategic accounts or complex deals.
Network: Established relationships with senior leaders at FMCG and consumer brands and media agencies in Vietnam.
Retail Media focus: Experience with Retail Media Networks, e-commerce platforms or performance marketing is highly valued.

Skills & Competencies

Analytics & attribution: Strong understanding of closed-loop measurement, ROAS and incrementality.
Commercial negotiation: Proven ability to close large, multi-channel partnerships with senior brand and agency contacts.
Communication: Fluent in Vietnamese and English, and able to turn performance data into a clear story for brand leaders.

Why join at the start

Build, don't inherit: Shape the business instead of stepping into someone else's operating model.
Make a market: Set up a modern Retail Media capability in Vietnam, then grow it into the number one Retail Media Network in Asia.
International expertise, local ownership: Learn from Retail Media specialists while building for Vietnam.
Real commercial impact: Work directly with the retailer, its suppliers, its customers and media.
Leave something behind: Your processes, products and relationships become the business's foundations.

You'll thrive here if you're a builder who's comfortable creating something that doesn't exist yet, a commercial thinker, customer-led, a collaborator, an operator who cares about execution, and curious enough to keep improving the model.