Senior PR Account Executive (Brand Influence team)

About the role

Working to build the Vero business in Vietnam and across ASEAN, as part of the Brand Influence team. Includes supporting client accounts, counseling clients supporting new business development, and in general ensuring clients and stakeholders are satisfied with Vero's work. Also includes responsibility for business development activities. You will assist your account managers in pitching and supporting client activity in the realm of PR & influencer engagement, social, and digital. Includes providing creative solutions to client's challenges and embracing emerging marketing technology for the betterment of the agency and client business.

Overall, you would be working with a team to meet client KPIs, assisting other teams if need be and generating positive business results for the agency. You would be reporting to your team leaders, regarding:

Client Service

• Assist the client service lead for the accounts your team oversees, serving as the point of contact for client management. Support the team in providing the highest level of client service and work closely with them to ensure that all client needs are met.
• Attend meetings with clients, be responsive in group chats, and ensure that you stay up-to-date with your account's activities. Be prompt in providing help for accounts associated with your clients.
• Proactively liaise with clients daily to ensure they receive the best possible guidance and support from you. Maintain strong relationships with clients, working to foster trust and confidence in the agency's abilities.
• Actively seek out opportunities to add value to client relationships by identifying potential areas for growth or improvement.
• Regularly review account performance, identify opportunities for improvement, and make recommendations to the client service lead and the account team.
• Provide timely and accurate reporting to clients, ensuring that all data is relevant, insightful, and presented in a clear and concise manner.

Account Management

• You will be responsible for managing influencer relations, event management, media relations, and content preparation. You will support the account team to ensure a smooth workflow.
• Work collaboratively with your team to fulfill client KPIs, aid other departments as needed, and deliver excellent business results for the agency.
• Collaborate with support teams and actively participate in marketing and advertising initiatives for your clients and prospects.
• Develop effective campaign plans by utilizing appropriate strategies and tactics. Organize and coordinate client activities, analyze the results of the campaign efforts, check and report on the campaign's progress, negotiate with clients, and resolve any problems.
• Accurately assess that all deliverables are completed on schedule and to the client's satisfaction, ensuring the work is of excellent quality.
• Build strong relationships and networks with key influencers, media, and suppliers.

About you

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• 3–4 years of experience in PR, communications, or integrated marketing agency roles, with hands-on experience in media relations and influencer engagement.
• Prior experience working with clients in lifestyle, travel, tourism, or hospitality is strongly preferred.
• Established network of media contacts (press, online, broadcast) and experience securing media coverage.
• Solid experience in event management, from planning and coordination to on-site execution.
• Strong writing skills for press releases, media pitches, and client reports, in both Vietnamese and English.
• Good understanding of the social and digital landscape, and how PR integrates with influencer and digital campaigns.
• Strong client-facing skills, with the ability to build trust and manage day-to-day client relationships confidently.
• Excellent organizational and project management skills, with the ability to juggle multiple accounts and deadlines.
• Problem-solving mindset, able to anticipate issues and propose solutions proactively.
• Fluent in Vietnamese and English (spoken and written).
• Team player with a collaborative attitude and willingness to support cross-functional initiatives.

ABOUT VERO

Vero is an award-winning strategic communications consultancy advising leading brands, corporations, and non-profits across Southeast Asia. With 250+ consultants in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, we combine expertise across PR, digital, influence, creative, events, and government relations. We are B Corp certified, a Clean Creatives pledge signatory, and committed to work that creates real impact. Recent expansions include Vero IQ (data-driven insights), VeroXperience (brand events), and Vero Advocacy (government relations).