Founded in 2016 in Vietnam, FireGroup Technology is committed to building world-class SaaS productsthat make a global impact on e-commerce. From the outset, we envisioned a world where running an online business iseasy,effective, and sustainable, and we have been bringing that vision to life for nearly a decade.
Our portfolio includesTrueProfit,Transcy,OneMobile,OneLoyalty,Zopi,Promer,Ali Reviews. Trusted by more than 450,000 merchants in over 175 countries and recognized by global leaders such as Shopify, Google, Meta, TikTok, and Amazon, FireGroup is proud to elevate Vietnamese innovation onto the world stage.
Why build your career with FireGroup
- Make a Global Impact: Contribute to products trusted by merchants worldwide and help solve real challenges that transform e-commerce.
- Build with an AI-first Mindset: Use AI as your daily co-pilot to make smarter decisions and accelerate problem-solving at scale.
- Unleash Your Potential: Fast-track your growth with career mobility, diverse learning resources, and an agile environment that empowers bold thinkers.
In a culture that connects us as a whole
What truly defines us is not only our technology but also our people, guided by our seven core values of Courage, Creativity, Growth, Teamwork, Ownership, Trust, and Empathy. At FireGroup, work is more than a job; it is a legacy in the making. We move with speed to solve meaningful challenges, and every Firer is encouraged to dream boldly, lead with courage, and create impact that endures.
Discover how our values come to life in every team and product we build onour culture page.
What You'll DoCampaign Execution & Management
- Plan, launch, and manage paid campaigns across key channels (Shopify Ads, Google Ads, Meta, LinkedIn, etc.) with a focus on driving app installs and conversions.
- Manage budgets efficiently and optimize campaigns based on CPI, CAC, ROAS, and retention.
- Collaborate with product marketing, content, and design teams to align messaging and creatives.
Strategy & Growth
- Develop acquisition and growth strategies tailored for SaaS apps, focusing on install growth, activation, and upgrade to paid plans.
- Segment users by behavior (CRM/CDP) to run targeted campaigns for acquisition, retention, and upsell.
Measurement & Optimization
- Define and track performance metrics: CPI, CAC, LTV, activation rate, retention, churn.
- Run A/B tests, analyze results, and iterate quickly to improve funnel performance.
- Provide actionable insights and recommendations for scaling campaigns.
Market Research & Innovation
- Identify new channels, tactics, and trends in SaaS/e-Commerce marketing.
- Proactively propose experiments to uncover growth opportunities.
What Sets You Apart
- Experience:35 years in performance marketing, user acquisition, or growth marketing in SaaS, mobile apps, or e-Commerce. Experience with the Shopify ecosystem is a plus.
- Knowledge:Strong understanding of digital advertising, attribution models, and SaaS/e-Commerce growth funnels.
- Tools:Proficiency with Google Ads, Meta Ads, GA4, GTM, attribution/tracking tools.
- Skills:
- Strong analytical mindset, able to turn data into strategy.
- Strong written & verbal English communication for global context.
- Ability to work cross-functionally with product, content, and tech teams.
- Mindset:Growth-oriented, data-driven, and comfortable with fast-paced experimentation.
As a Good Fit, We Are More Than Happy To Offer You
Rewarding Compensation & Benefits
- Competitive salary package with 13th-month pay and seniority bonus
- Annual salary review recognizing outstanding contributions
- Work-from-home policy for expecting mothers
- 6 days of annual leave, plus 1 extra day for every 3 years of service
- Premium healthcare package and yearly health check-up
- Special occasion support including marriage, maternity, and birthday gifts
- Modern work devices tailored to your role such as MacBook, iMac, Mac Mini, or Windows laptop and monitor
Regenerative & Engaging Environment
- A vibrant workplace with team-building events, annual trip, and various sport clubs
- Festive gifts for holidays such as Mid-Autumn and Lunar New Year
- Daily complimentary coffee, tea, fresh juice, and a variety of snacks.
