Senior Marketing Specialist (Brand Marketing)

Location: Ho Chi Minh City

Department: BD

Reporting to: CEO

Employment Type: Full-time

Salary & Benefits

• Base salary: 15–20M VND
• Monthly bonus: 0–3M VND
• Quarterly bonus: 0–3M VND

We are looking for a Senior Marketing Specialist (Brand Marketing) to develop and execute brand-led marketing strategies with a strong focus on conversion and business results in the Vietnam market.

This role aims to build brand awareness and brand preference while driving real user actions and order growth. Brand marketing is not only about communication impact, but also about measurable conversion performance and sales contribution.

Order volume and conversion performance will be key evaluation metrics for this position.

• Develop and execute conversion-oriented brand marketing strategies, aligning brand objectives with business and sales goals.
• Plan and run integrated marketing campaigns that balance brand storytelling with conversion and order impact.
• Build and manage social media content and channels (Facebook, Instagram, TikTok, LinkedIn), from content planning to execution.
• Collaborate closely with E-commerce and Affiliate teams on product launches, promotions, and key sales moments to drive orders.
• Track, analyze, and optimize performance across reach, engagement, conversion rate, and order volume, continuously improving marketing ROI.

• 2–3+ years of experience in Brand Marketing, Social Media, or Content Marketing.
• Strong strategic thinking with solid hands-on execution capability.
• Excellent content writing and brand storytelling skills in English.
• Good understanding of social media platforms and digital user behavior.
• Ability to analyze performance data and turn insights into actions.
• Mandarin (Chinese) communication skills are strongly preferred, especially for working with HQ or regional teams.
• Experience with international brands, lifestyle brands, or consumer technology is a plus.
• Proactive, creative, detail-oriented, and a strong team player.

Apply now and join us to build brand marketing that truly drives conversion and business growth.

BD

CEO

• 15–20M VND
• 0–3M VND
• 0–3M VND

• FacebookInstagramTikTokLinkedIn
• ROI

• 2–3