Job Description

Purpose:

To lead market intelligence initiatives, consumer research, and strategic marketing programs that drive Vietnam business growth and product innovation. This position acts as a strategic partner to Sales and R&D, translating complex market dynamics,consumer behaviors and sensory data into high-impact commercial opportunities,

actionable flavor/ product concepts, and strategic client solutions.

Duties & Responsibilities

Marketing:

Drive Strategic Initiatives: Lead and execute proactive commercial workshops, innovation days, and strategic flavor projects in close collaboration with Sales, R&D, and regional counterparts.
Market & Trend Leadership: Conduct high-level strategic analyses using market intelligence platforms (Mintel, Euromonitor etc) to identify emerging macro-trends, white spaces, and consumer flavor preferences. Translate data into actionable market strategies and commercial flavor/ concepts proposals
Concept Storytelling & Client Engagement: Develop high-impact marketing materials and presentations (Microsoft PowerPoint/Canva etc) by using storytelling to convey flavor concepts; and travel with sales for presentations as request.
Product Knowledge Management: Manage the strategic entry of new product launches into internal databases and co-lead comprehensive tasting and evaluation sessions for competitive bench markings and client prototypes.

CSI (Consumer Sensory Insights):

End-to-End Research Ownership: Design, manage, and execute local quantitative and qualitative consumer and sensory research studies for Vietnam (e.g., concept-product tests, usage & attitudes, sensory mapping, consumer language probing) to guide strategic flavor development.
Strategic Collaboration: Assist and support CIMR Asia Leader on regional led strategic projects and Vietnam CSI Manager on local strategic research and setting direction for actionable learning plans for Vietnam.
Insight Activation: Interpret consumer data, synthesize findings into strategic recommendations, and present actionable insights to key internal and external stakeholders.
Vendor & Agency Management: Own relationships with external market research agencies, ensuring research methodologies, deliverables, and budgets align with business objectives.
Methodological Excellence: Introduce and implement advanced sensory/consumer research tools and global best practice guidelines to elevate local research capabilities.

Others:

Identify and report issues in a timely manner with proactive recommendations for resolution
Prepare and submit weekly or monthly updates to supervisors on project progress and assigned responsibilities
Perform any other job-related duties and responsibilities as assigned from time to time
Implement and conform with all established quality, safety and environmental management system requirements
Support and comply with the implemented quality, safety and environmental management system
Comply with all applicable company procedures, policies and legal requirements

Job Requirements

Bachelor's Degree in Marketing, Consumer Research, Food Science, Sensory Science, or a related field. Exposure to international education, exchange programms, or cross-cultural environments will be an added advantage

Knowledge & Skills:

Strategic & Analytical Mindset: Exceptional capability to connect disparate data points (sensory, market, consumer) into cohesive strategic narratives
Advanced Research Capability: Demonstrated expertise in end-to-end research methodology design (Qual/Quant) and statistical analytical software (e.g., SPSS, XLSTAT, or similar). Experience in product testing is a plus.
Communication & Stakeholder Influence: Fluent in English and Vietnamese with superior presentation skills. Ability to engage and influence senior stakeholders and client decision-makers.
Project & Time Management: Strong organizational leadership with a proven track record of handling multiple complex, cross-functional projects simultaneously.
Autonomy & Proactivity: High degree of self-initiative, capable of steering projects with minimal supervision in a fast-paced environment.
Software Proficiency: Proficiency in the Microsoft Office suite, especially PowerPoint.

Experience:

Minimum of 4–5 years of progressive experience in market research, consumer insights, or strategic marketing, ideally within the Flavor, Food Ingredients, B2B Food, or FMCG industries.

Working time: Monday to Friday

Work Location: Ho Chi Minh City, Vietnam (On-site)

How to Apply / Contact

Interested candidates are encouraged to apply directly via LinkedIn or send their updated CV to:

Email: [Confidential Information]