Senior Marketing Communications Specialist

The Senior Marketing Communications Specialist is responsible for planning and executing integrated communication campaigns that strengthen vieclam24h's brand, increase awareness, and support business growth.

This role covers brand campaigns, PR, KOL/KOC partnerships, media collaborations, OOH, branded content, and external vendor management.

Key Responsibilities

Integrated Campaigns

• Develop monthly, quarterly, and campaign-based communication plans.
• Translate marketing, product, and business objectives into clear communication strategies and execution plans.
• Develop campaign briefs, key messages, key visuals, channel plans, timelines, budgets, and KPIs.
• Execute integrated campaigns across PR, social media, KOL/KOC, digital content, OOH, and partner channels...
• Monitor campaign progress, quality, budget, and performance

Brand Management

• Ensure consistent brand positioning, messaging, and visual identity across all communication channels
• Review brand exposure across press, KOL/KOC content, blogs, social media, OOH, and partner platforms
• Work closely with Social Media, Design, Product and Sales teams to deliver high-quality communication materials
• Identify and address content or executions that do not align with brand guidelines

PR, KOL/KOC and Media Partnerships

• Plan and execute PR, media partnership, KOL/KOC, and branded-content activities
• Build and maintain relationships with media, content partners, creators, and relevant communities
• Manage the production of press releases, advertorials, interviews, videos, and partnership content
• Evaluate partner performance and optimize communication effectiveness

Agency and Vendor Management

• Develop clear briefs, scopes of work, timelines, budgets, and KPIs for agencies, freelancers, production houses, and other vendors
• Manage execution quality and ensure timely delivery
• Review vendor performance and recommend more effective resource solutions

Performance Measurement

• Track communication metrics such as reach, engagement, brand mentions, traffic, leads, applications, and conversion
• Produce campaign reports and actionable recommendations
• Monitor competitors, market developments, and communication trends in recruitment, HR Tech, and the labour market

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field
• At least four years of experience in Marketing Communications, Integrated Marketing Communications or Brand Communications
• Proven experience in managing integrated, multi-channel campaigns
• Strong skills in communication planning, campaign briefing, project management, and brand governance
• Experience working with media, KOLs/KOCs, agencies, freelancers, and external partners
• Strong understanding of brand identity, messaging, and content quality
• Able to manage multiple projects, stakeholders, budgets, and deadlines
• Comfortable using data to evaluate performance and improve campaigns
• Proactive, adaptable, hands-on, and accountable for results

Preferred Qualifications

• Experience in recruitment, HR Tech, technology, e-commerce, or digital platforms
• An established network of media, KOL/KOC, agency, or production partners
• Experience communicating with young professionals, jobseekers, students, or frontline workers
• Strong writing, storytelling, and content-development skills
• Working proficiency in English is a plus

Key Performance Indicators

• Campaign quality and on-time delivery
• Achievement of communication and business KPIs
• Reach, engagement, traffic, leads, applications, and conversion
• PR, KOL/KOC, and media-partnership performance
• Brand consistency across communication channels
• Effective management of budgets and external partners

What we'll offer

• Attractive salary package, free lunch, free parking or Shuttle Bus, with 100% salary in probation offered.
• Social Insurance: Fully compliant, starting from probation.
• Premium Healthcare Insurance: Applicable for all official employees after probation.
• Premium Annual Health Checks for employees (once per year).
• OKR-base management: with clear SOWs, no fingerprint, or any physical attendance checking system.
• Compelling Extras: 15 leaves/year, 4 flexible working days, birthday off, rewards & bonuses based on performance, company trips, and gifts/bonuses on special occasions & holidays.
• Bonding Policy every month – for team engagement.
• Flexible working hours (Mon – Fri only), working location at Dist 7, HCMC