Senior Growth Project Executive - Marketing, Shopee

Early Applicant

Fresher

Job Description

Job Description

Performance Management & Reporting
Track and analyze project performance
Generate weekly/monthly reports and insights for senior management decision-making.
Monitor campaign ROI, CAC (customer acquisition cost), and budget effectiveness to ensure alignment with business targets
Budget & Spend Management
Manage campaign budgets for business line
Forecast and control marketing spend across campaigns and buyer initiatives, ensuring efficient allocation and utilization.
Campaign and Buyer Growth
Develop new user acquisition strategies
Localize campaigns and buyer programs, creative assets, and messaging to fit buyer behavior and cultural context.
Collaborate with marketing, product, and operations teams to roll out acquisition initiatives across paid, organic, and partnership channels.
Performance Optimization
Monitor key campaign metrics (e.g. CVR, CTR, retention, cost per acquisition).
Run A/B tests and post-campaign analyses to identify winning strategies and areas for improvement.
Propose data-driven enhancements to improve buyer onboarding, activation, and retention.

Requirements

Bachelor&aposs degree in Business, Operations, or a related field.
Relevant experience in project management, growth, or marketplace roles; experience in tech or e-commerce is a plus.
Strong project coordination and stakeholder management skills.
Analytical thinking and a data-driven mindset to assess feature impact and performance.
High adaptability and problem-solving capabilities in a fast-paced, ambiguous environment.
Excellent communication skills in English