Senior Ecommerce Executive

ABOUT THE ROLE

We are looking for a Senior Ecommerce Executive – TikTok Shop to drive commercial growth for Murad and Candid, two premium international skincare brands in Skinetiq's portfolio.

This is a commercial and performance-focused role. You will work closely with TikTok KAMs and cross-functional teams including LIVE, Media, Brand, Design, Operations and Finance to turn platform opportunities, customer insights and performance data into sustainable sales growth.

You will have strong ownership of campaign planning, commercial performance, merchandising and platform collaboration — while working through specialist teams rather than directly producing content or hosting livestreams.

If you enjoy working with numbers, understanding what actually drives sales, and moving quickly in the fast-paced TikTok Shop environment, this role could be a great fit for you.

WHAT YOU'LL OWN

• TikTok Shop commercial performance for Murad & Candid.
• Monthly and major campaign planning aligned with business and platform priorities.
• TikTok KAM relationship and opportunities for platform support.
• Campaign assortment, hero SKU selection, pricing and promotion mechanics.
• LIVE commercial performance analysis and optimization.
• Weekly performance reporting, forecasting and action plans.
• Cross-functional alignment across LIVE, Media, Brand, Design, Operations and Finance.

KEY RESPONSIBILITIES

1. TikTok Platform & KAM Management

• Manage day-to-day working relationships with TikTok Shop KAMs for assigned brands.
• Identify and maximize opportunities from TikTok Shop campaigns, traffic support and platform programmes.
• Participate in quarterly / major business planning with the platform and translate platform opportunities into actionable commercial plans.
• Coordinate campaign participation, platform promotions, vouchers and other commercial support.
• Monitor category and competitor movements to identify opportunities for growth.
• Ensure platform activities are aligned with Skinetiq's overall commercial and brand strategy.

2. Campaign Planning & Commercial Performance

• Develop and manage the monthly TikTok Shop campaign calendar in line with platform events, brand priorities and sales targets.
• Monitor key performance indicators including GMV, traffic, CVR, AOV, GPM and promotional spend.
• Analyze campaign performance and identify key drivers, gaps and opportunities.
• Consolidate campaign costs and support profitability / contribution margin analysis.
• Recommend where to increase, maintain or reduce investment based on commercial performance.
• Prepare weekly and monthly business performance reports and present key insights and action plans to management.
• Track performance against targets and proactively identify risks before they impact campaign results.

3. Merchandising & Assortment Planning

• Plan campaign assortment, hero SKUs, product bundles, pricing and promotional mechanics.
• Recommend SKU and offer strategies based on sales data, consumer behavior and campaign objectives.
• Balance sales growth with margin and inventory considerations.
• Coordinate with Operations on campaign stock forecasts, replenishment and hero SKU availability.
• Support new product launches, seasonal campaigns and gifting programmers.
• Work with Brand and Design teams to ensure campaign assets support the selected commercial strategy.

4. LIVE & Video Performance

• Partner with the LIVE team to improve commercial performance of daily LIVE and Mega Live programmers.
• Analyze LIVE performance and recommend improvements to SKU mix, product sequence, offer structure, deal timing and conversion.
• Review organic video performance and identify content / product combinations that contribute to sales.
• Work with the Media team to connect organic and paid performance insights.
• Translate performance data into actionable recommendations for LIVE, Brand and Content teams.
• Identify winning products, messaging and creative angles that should be scaled.

Important: This is a commercial performance role. You are not expected to host livestreams or personally produce content.

5. Cross-functional Collaboration

• Work closely with LIVE, Media, Brand, Design, Operations, Finance and Affiliate teams to execute commercial plans.
• Provide clear commercial direction and priorities to supporting teams based on campaign objectives and performance insights.
• Coordinate campaign setup, testing, reporting and operational follow-up with the Ecommerce Executive.
• Ensure all teams are aligned on campaign priorities, hero SKUs, pricing, promotions and key messages.
• Proactively flag execution risks such as pricing conflicts, stock shortages, campaign setup issues or promotional conflicts.
• Build strong working relationships across functions and influence stakeholders without direct reporting authority.

WHAT WE'RE LOOKING FOR

Must-have

• 3–5 years of experience in E-commerce, with at least 2 years of hands-on TikTok Shop experience.
• Experience managing or operating a TikTok Shop store with regular campaign activities.
• Strong understanding of TikTok Shop Seller Center and TikTok Shop Analytics.
• Experience working directly with TikTok Shop KAMs and participating in platform campaigns.
• Strong understanding of commercial metrics including GMV, traffic, CVR, AOV, GPM and promotional efficiency.
• Experience in campaign planning, assortment, pricing and promotion mechanics.
• Strong Excel skills with the ability to work with raw platform data and build clear performance reports.
• Strong analytical thinking with the ability to turn data into practical commercial actions.
• Strong communication and stakeholder management skills.
• Comfortable working in a fast-paced environment and managing multiple priorities during major campaign periods.

Nice-to-have

• Experience in beauty, skincare, FMCG or other fast-moving consumer categories.
• Experience working with premium or international brands.
• Experience with stores that run daily LIVE operations.
• Experience with Brand Day, Super Brand Day or major TikTok Shop campaigns.
• Experience with campaign P&L, contribution margin or commercial budgeting.
• Experience in merchandise planning, bundle strategy or new product launches.
• Experience working with affiliates, creator or TikTok Shop partner programmers.

KEY SUCCESS FACTORS

You will be successful in this role if you:

• Turn data into action — you don't just report numbers; you identify what needs to change and move quickly.
• Think commercially — you understand the balance between GMV growth, profitability, promotion and investment.
• Know what truly drives sales — you distinguish between engagement and actual commercial contribution.
• Anticipate risks early — you spot stock, pricing, promotion or execution issues before they affect campaign performance.
• Influence across teams — you can align LIVE, Media, Brand and Operations teams even without direct reporting authority.
• Stay organized under pressure — you can maintain planning and execution quality during major campaign periods.

KEY PERFORMANCE INDICATORS

Your performance will be measured against a combination of:

• TikTok Shop GMV growth and target achievement
• Campaign GMV and performance vs. target
• CVR / AOV improvement
• Gross margin / contribution margin
• Promotional and investment efficiency
• LIVE commercial performance
• Hero SKU availability during key campaigns
• Platform campaign participation and opportunities secured

WHY JOIN SKINETIQ

• Work with premium international skincare brands — Murad and Candid.
• Take meaningful ownership of a fast-growing TikTok Shop commercial channel.
• Work directly with TikTok platform teams and gain strong exposure to platform strategy and commercial planning.
• Collaborate with experienced teams across E-commerce, LIVE, Media, Brand and Operations.
• Have the opportunity to influence commercial decisions through data and business insights.
• Work in a fast-paced environment where ideas can be tested, measured and implemented quickly.