Senior Digital Marketing Specialist (Full-time | Temp 6 Months )

About DIAG

DIAG is a leading medical laboratory system in Vietnam with over 20 years of experience in diagnostics and medical testing. We offer a wide range of testing services from basic to advanced to help individuals detect health issues early, proactively monitor their well-being, and make informed medical decisions.

With modern laboratories certified to ISO 15189 standards, cutting-edge automation technology, a highly experienced team of professionals, and a network of over 40 branches across Ho Chi Minh City and other provinces, DIAG delivers convenient, fast, and reliable testing experiences. In addition, our home sample collection service allows customers to easily access high-quality healthcare anytime, anywhere.

We are gradually building a smart healthcare ecosystem aimed at enhancing the quality of life and promoting proactive health management for the Vietnamese community.

JOB DESCRIPTIONS:

As a Senior Performance Marketer at Diag, you will play a critical role in driving our digital marketing strategy and execution excellence. Your primary focus will be on developing and implementing performance-based marketing initiatives to increase patient acquisition, engagement, and retention.

- Ads Setup:detailed-oriented ad setup with minimal errors.

- Ads Optimization: Manage budgets (1+ million) of Google Ads, TikTok Ads, Facebook Ads for lead generation. Supervise search operations, and optimize bids for performance marketing initiatives to ensure maximum ROI

- Creative Asset improvement:Consult & suggest the creative team how to create better static/ video ads and landing page content for higher Conversion Rate & ROAS

- Campaign Planning:Media Research and Plan for digital campaigns following best practices across various digital channels, including search engines, social media, email, and display advertising, etc., ensuring performance marketing is integrated with other activities across Online-to-Offline touchpoints, maximizing investment in holistic approach effectively & efficiently.

- Data Analysis & Reporting:Monitor and analyze campaign performance data to identify trends, optimize strategies, and report on ROAS and other key performance indicators (KPIs).

- Project management:Be the owner and lead all related stakeholders to plan, build and track the project, ensuring to deliver in set timeline with committed quality.Media Research: creative & competitor research

- CRM tools:used to use CRM system as Pancake, Hubspot,.. For ad optimization

- Paperwork:Provide administrative support for documentation and compliance.

JOB REQUIREMENTS:

- Minimum of 5 years of experience in performance marketing, with a proven track record. Experienced in media buying on online platforms including; Facebook Ads, Google AdWords, Tiktok Ads,.. is a must

- Detailed oriented and hard workingGood logical thinking & data-driven analysis

- Proficiency in digital marketing tools (e.g., Google Analytics, AdWords, Facebook Ads Manager),

- Ability to work and thrive in a fast-paced, rapidly changing work environment and business centric mind-set

- Passionate and pro-active: a driven, self-starter who can work independently and as part of a team.Can work independently

Experience and Skills Requirements:

• Minimum of 5 years of experience in performance marketing, with a proven track record. Experienced in media buying on online platforms including; Facebook Ads, Google AdWords, Tiktok Ads,.. is a must
• Detailed oriented and hard working
• Good logical thinking & data-driven analysis
• Proficiency in digital marketing tools (e.g., Google Analytics, AdWords, Facebook Ads Manager),
• Ability to work and thrive in a fast-paced, rapidly changing work environment and business centric mind-set
• Passionate and pro-active: a driven, self-starter who can work independently and as part of a team.
• Can work independently

WHAT SETS DIAG APART

• Advanced Technology & Modern Lab System: DIAG makes significant investments in internationally standardized testing equipment and technology, such as ISO 15189-certified systems. Our tests are fully automated to ensure high accuracy, fast turnaround times, and the ability to serve a large volume of patients efficiently.
• Flexible Customer Services: With over 30 branches across Ho Chi Minh City and nearby provinces, along with a professional at-home sample collection team, DIAG offers a convenient healthcare experience especially suited for todays busy lifestyles.
• People-Centered Culture: At DIAG, we believe that people are the key to success. We foster a dynamic, professional working environment with a strong focus on training and skill development, allowing each individual to reach their full potential.
• Community-Driven Mission: Committed to raising awareness and promoting proactive healthcare, DIAG regularly conducts screening programs and partners with medical organizations and hospitals to expand our positive impact on the community.

By joining DIAG, youll become part of a modern healthcare ecosystem where technology, quality, and people work together to create sustainable value for society.

If youre looking for a meaningful workplace where you can learn, grow, and contribute to innovation in the healthcare industry DIAG is your ideal destination.