SENIOR PRODUCT MARKETING SPECIALIST VIETNAM
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Come make the world and accelerate your success.
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the worlds most beloved brands, including DEWALT, BLACK+DECKER, CRAFTSMAN, STANLEY, CUB CADET, and HUSTLER.
The Job:
The Senior Product Marketing Specialist is responsible for planning and executing product marketing initiatives in Vietnam.
Youll get to:
Market Insights
- Conduct thorough market research to understand the demand for tools and for new opportunities.
- Analyze key competitor products and price strategies in VN.
- Stay informed about market trends and competitor activities to capitalize on emerging business opportunities.
New Product Launch
- Collaborate with the Asia Headquarter Product Management team to plan and execute the launch of new products in Vietnam.
- Develop and implement marketing strategies to promote new product.
Pricing Strategy
- Determine optimal pricing for products based on market conditions, Key competitor price.
- Establish and maintain a local pricing system that aligns with company objectives.
- Formulate and recommend pricing strategies for the Strategic Business Unit to ensure sustainable profitability and long-term market share growth.
Product positioning
- Identify and define product positioning and Key Selling points.
- Work with the marketing team to create compelling products messaging.
Stakeholder Collaboration
- Liaise with sales, Marketing, and supply chain teams to ensure successful product launches and sustained market presence.
Performance Monitoring
- Track product performance and end user feedback.
- Adjust strategies as needed to meet targets and market demands.
The Person:
You love to learn and grow and be acknowledged for your valuable contributions. Youre not intimidated by innovation. Wouldnt it be great if you could do your job and do a world of good In fact, you embrace it. You also have:
Education: Bachelors or masters degree in Marketing, Business Administration, or Engineering.
Experiences:
- A minimum of 6 years of experience in Sales, Marketing or Product Marketing in an international company.
- Preferably, experience in the Hardware/Industrial Durables industry, with a focus on both modern and traditional retail channels; experience in construction-related industries is a plus.
- Advanced skills in MS Office for effective information management and presentation development.
- Excellent interpersonal and leadership skills.
- Excellent written and verbal communication skills.
And more:
We want our company to be a place youll want to be and stay. Being part of our team means youll get to:
- Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
- Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera and online university.
- Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity, and inclusion.
- Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.
Whats more, youll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. Were more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in Industrial. Were visionaries and innovators. As successful as weve been in the past, we have so much further to go. Thats where you come in. Join us!
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