About The Project
The 'Visit Vietnam' initiative is a groundbreaking national project designed to elevate Vietnams tourism industry. Our mission is to establish a prestigious, data-driven national certification that recognizes and promotes excellence in tourism services. By building a comprehensive National Tourism Platform (NTP) and leveraging innovative technologies like blockchain for review verification, we aim to enhance tourist experiences, empower businesses with actionable insights, and solidify Vietnams position as a world-class travel destination.
Job Summary
The Marketing Senior Specialist will develop and execute the comprehensive marketing and communications strategy for the Visit Vietnam initiative. You will be responsible for building a powerful and trusted national brand, driving adoption among tourism businesses, and promoting the certification to domestic and international tourists.
Reports To: - Program Director
Employment Type: - Full-time
Location: - Hanoi, Vietnam (On-site)
Key Responsibilities
- Develop and execute a multi-channel marketing and communications strategy to build awareness and prestige for the 'Visit Vietnam' brand.
- Plan and manage the high-profile official launch event to generate positive media coverage and high-level support.
- Lead all public relations, media outreach, and content marketing efforts.
- Drive B2B marketing campaigns to attract and onboard tourism businesses onto the platform, supporting growth targets.
- Develop B2C marketing campaigns to promote certified businesses to tourists through various channels, including potential integration with VNeID.
- Oversee all digital marketing activities, including social media, SEO/SEM, and email marketing.
- Manage the marketing budget and track the ROI of all marketing initiatives.
- Collaborate with government partners like VNAT/MCST on co-promotional activities.
Qualifications (Must-Haves)
- 7+ years of experience in marketing, with at least 3 years in a leadership or director role.
- Proven track record of developing and executing successful marketing strategies for a new product or brand launch.
- Strong experience across the full marketing mix, including branding, PR, digital marketing, and content marketing.
- Demonstrated ability to manage budgets and measure campaign performance.
- Excellent leadership, communication, and stakeholder management skills.
- Fluency in both Vietnamese and English.
Qualifications (Preferred)
- Experience marketing to both B2B and B2C audiences.
- Experience in the tourism, hospitality, or technology sectors.
- Strong media relationships in Vietnam.
- Masters degree in Marketing, Communications, or a related field.
Benefit
- An exceptional opportunity to make an impact on a strategically significant project and directly contribute to elevating Vietnams tourism on the global map.
- A dynamic and innovative working environment at one of the leading corporations in tourism, hospitality, and entertainment. Unlock your full potential and leverage the advantages of a world-class ecosystem to accelerate your career.
- Sun Groups exclusive benefits:
- An cu lac nghiep policy: Granting apartments to employees with 10-year senority
- Special Suncare Insurance benefits for employees and loved ones (no fee for employees)
- Comprehensive health check-up program at Sun Group International Hospital
- Theme-parks/Cable Car (Free tickets), Symphonic music promotion, Hotels & Resorts promotion, NCB bank special offer, Real Estate product discount, Aviation, etc.
