Senior Creative Brand Strategist (Fintech/Web3 Domain)

Ninety Eight, a leading Web3 company, seeks skilled and experienced Brand Strategist to drive our Web3 product and service marketing efforts. You will lead cross-functional efforts to build a strong, cohesive brand identity that resonates with the target Web3 user base and positions Ninety Eight as a leader.

JOB RESPONSIBILITIES

In this role, you will be responsible for delivering marketing strategies that align with our organizational goals:

Brand Strategy & Vision:

• Develop a brand strategy aligned with business objectives and target audience
• Define the brand positioning, value proposition, and messaging framework
• Craft a long-term brand vision and roadmap

Brand Identity & Guidelines:

• Oversee the brand's visual identity and establish a cohesive style guide
• Ensure consistent brand application across all marketing and communications

Integrated Marketing & Campaigns:

• Lead the development and execution of cross-channel marketing campaigns
• Coordinate the creation of compelling content to bring the brand to life

Team Management & Collaboration:

• Lead and mentor a high-performing brand marketing team
• Collaborate cross-functionally to ensure brand alignment

JOB REQUIREMENTS

• Minimum of 4-7 years of experience in brand strategy, marketing, and management (in-house and/ or agency settings).
• Proven track record of leading successful brand development and transformations for user-facing products and services
• Exceptional strategic and creative thinking skills to translate complex concepts into impactful brand narratives
• Strong executive-level communication, collaboration, and leadership abilities
• Expertise in data analysis and using metrics to drive brand and marketing decisions
• Experience in building, leading, and inspiring high-performing, cross-functional teams
• Excellent English proficiency

WHAT WE ARE OFFERING

At Ninety-Eight, we believe in providing a comprehensive and rewarding benefits package to our valued employees. We prioritize the well-being and satisfaction of our team members and strive to create a positive and fulfilling work environment. Here are the benefits we offer:

• 100% official salary during the probation period
• Semiannual performance review
• 13th-month salary & performance bonus
• Full-paid compulsory insurance according to Vietnam Labor Law
• Premium Healthcare Insurance
• 12 days annual leave & other leaves, as below:
• Birthday Leave: Enjoy 1 day of paid leave to celebrate your birthday with loved ones
• Well-being Leave: you have 2 days of paid leave to prioritize your physical, mental, and emotional health
• Charity Leave: Contribute to charitable organizations with 2 days of paid leave per year for volunteer work
• Allowances for transportation, lunch and team-bonding
• Provision of Macs/Laptops and other necessary work equipment
• Yearly company trips and team-bonding activities
• Unlimited potential for career growth; budget for training and self-development
• Fantastic working environment with friendly and talented colleagues
• Working hours: 8 hours x 5 days/week (Monday to Friday)

ABOUT US

Ninety-Eight is a software company focused in blockchain-technology based in Vietnam. We provide a wide range of services related to the blockchain industry, including trading platforms, wallet services, and decentralized finance (DeFi) products. Our mission is to promote the adoption of blockchain technology and make it more accessible to people around the world.

We're committed to building a diverse and inclusive workplace, where employees are encouraged to grow and learn new skills. The company values creativity, collaboration, and a strong work ethic, and is always looking for talented individuals who are passionate about blockchain technology and want to be a part of a fast-growing industry.

Website: https://ninetyeight.world/

LinkedIn: https://www.linkedin.com/company/ninetyeight-world

FB: https://www.facebook.com/lifeatNinetyEight

Youtube: https://www.youtube.com/@LifeatNinetyEight

If your CV is suitable for the position, we will send an email to notify you of the next round within 7 days. Due to the number of received applications, only shortlisted candidates shall be contacted. Thank you for your understanding.