Senior Content Marketing Executive Vietnam

About Ripples Commerce

Ripples Commerce is a top-tier Media & eCommerce agency in Thailand and is currently expanding its operations into Vietnam.

Our Vietnam team will support Thai and Southeast Asian brands looking to expand their business into the Vietnam market, providing opportunities to work on regional and cross-border eCommerce projects while collaborating closely with regional teams and leadership.

Job Objective

The Senior Content Marketing Executive will be responsible for developing and executing content strategies across eCommerce, Social Commerce, Livestream Commerce, and digital marketing channels.

The role will focus on creating high-quality, performance-driven content that strengthens brand awareness, engages target audiences, and supports business growth across platforms such as TikTok, Facebook, Instagram, Shopee, and Lazada.

Key Responsibilities

• Develop monthly content strategies aligned with brand and business objectives.
• Build and manage content calendars across TikTok, Facebook, Instagram, Shopee, Lazada, and other digital platforms.
• Develop content pillars for product launches, seasonal campaigns, Mega Campaigns, and promotional activities.
• Conduct consumer, market, competitor, and content trend research.
• Develop and oversee content including:
• Short-form videos
• Social media posts
• Livestream scripts
• Product education content
• Promotional campaigns
• Landing pages
• Email marketing, where required
  
• Ensure all content is aligned with brand guidelines, communication direction, and brand voice.
• Develop creative concepts for TikTok Shop and Social Commerce campaigns.
• Create livestream content and scripts that combine product education, engagement, and sales conversion.
• Collaborate closely with Account, Media, Creative, Livestream Operations, and Affiliate teams.
• Develop campaign messaging, content direction, and communication plans.
• Monitor and analyze content performance using key metrics such as Reach, Views, Engagement Rate, CTR, Video Completion Rate, Conversion Rate, and GMV contribution where applicable.
• Translate performance data into actionable recommendations and continuously optimize content strategies.
• Mentor junior Content team members and provide constructive feedback.
• Support brainstorming sessions, internal training, and knowledge-sharing activities.
• Stay updated on TikTok, Meta, eCommerce, Social Commerce, Creator Commerce, and consumer trends.
  
  

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field.
• Minimum 3–5 years of experience in Content Marketing, Social Media, Digital Marketing, or related fields.
• At least 1–2 years of experience in a Senior Content role or equivalent.
• Experience working in an eCommerce agency, digital agency, or Social Commerce environment is highly preferred.
• Experience with TikTok Shop, Shopee, Lazada, or other eCommerce platforms is an advantage.
• Strong copywriting, storytelling, content planning, and campaign management skills.
• Strong understanding of social media algorithms, short-form video, and digital content trends.
• Ability to analyze content performance and optimize strategies based on data.
• Strong creative thinking and problem-solving skills.
• Good communication, presentation, and stakeholder management skills.
• Experience coaching or mentoring junior team members.
• Strong organizational and time-management skills.
• Fluent spoken and written English is required, with the ability to communicate confidently with international clients and regional teams.
• Thai language proficiency is an advantage.