Senior Content And Brand Communications

ABOUT THE ROLE

SJourney is looking for a Senior Content & Brand Communications professional to work closely with the Head of Marketing in translating our brand direction into compelling content and high-quality communications.

This is a content-led brand communications role for someone who is strong in storytelling, English copywriting and execution, with a refined understanding of premium and luxury brand communication.

You will work closely with creative agencies, photographers, videographers, KOLs, influencers and media partners to bring SJourney's stories to life across different channels.

KEY RESPONSIBILITIES

Content & Brand Storytelling

* Develop content ideas, storytelling angles and editorial themes based on SJourney's brand direction.

* Turn product features, destinations and guest experiences into compelling brand stories.

* Create content that builds emotional connection and desire rather than simply promoting a product.

* Develop and adapt content across website, social media, campaigns, PR, email, brochures, presentations and other communication channels.

* Ensure content consistently reflects SJourney's brand positioning, personality and tone of voice.

English Copywriting & Editing

* Write and edit high-quality English content for international audiences.

* Develop website copy, social media content, campaign messaging, headlines, brand stories, video scripts, email campaigns, PR materials and other marketing communications.

* Refine existing content to ensure clarity, consistency and a distinctive brand voice.

* Move beyond generic travel language and create sophisticated, memorable and emotionally engaging copy.

Content Planning

* Develop and maintain monthly and quarterly content calendars.

* Translate communication priorities into actionable content plans.

* Propose relevant content topics, formats and storytelling angles.

* Manage content timelines and follow up with relevant stakeholders to ensure timely delivery.

Creative Agency & Production Coordination

* Prepare content and creative briefs based on direction from the Head of Marketing.

* Coordinate with creative agencies, photographers and videographers.

* Communicate brand requirements, content objectives and deliverables clearly.

* Coordinate timelines, revisions and final deliverables.

* Review creative outputs and ensure they meet SJourney's brand and quality standards.

* Support photography and video productions when required.

KOL, Influencer & Media Collaboration

* Support the execution of KOL and influencer collaborations.

* Prepare content briefs and communicate brand messages and requirements.

* Coordinate content deliverables, timelines and publication schedules.

* Work with media and PR partners to develop relevant story angles and editorial content.

* Prepare and edit press releases, media pitches and briefing materials.

* Track published content and media coverage.

Internal Content Coordination

* Work with Sales, Product, Operations, Guest Experience and other internal teams to gather accurate information.

* Identify potential stories and content opportunities from the business and guest experience.

* Translate product and operational information into clear, engaging and audience-focused communication.

* Ensure marketing communication remains accurate and aligned with the actual guest experience.

Content Quality & Performance

* Review content for English quality, tone of voice, brand consistency, accuracy and storytelling.

* Monitor content performance across relevant channels.

* Track key metrics such as reach, engagement, video views, website traffic, KOL performance and media coverage.

* Provide practical recommendations to improve future content.

WHAT WE ARE LOOKING FOR

* 4–6+ years of experience in Content, Copywriting, Brand Communications, Marketing Communications, PR or a related field.

* Excellent English writing and editing skills — this is a key requirement.

* Strong storytelling and editorial skills.

* Strong understanding of brand communication and content marketing.

* A refined sense of premium and luxury communication.

* Ability to turn a brief into clear, compelling and polished content.

* Strong coordination and project management skills.

* Experience working with creative agencies, photographers, videographers, KOLs, influencers or media.

* Experience in luxury, travel, hospitality, lifestyle or international brands is highly preferred.

* Highly organized, proactive and detail-oriented, with a strong sense of ownership.

* Comfortable working independently while taking direction from the Head of Marketing.

THE RIGHT MINDSET

You understand that luxury communication is not simply about describing what a product offers.

You know how to transform:

Product Experience Emotion Desire

You care about how a brand sounds, feels and is remembered.

You are equally comfortable developing a story, writing the copy, preparing a brief, coordinating with a creative partner and reviewing the final output.

WHAT WE OFFER

• Total income up to 40M VND /month.

• Performance bonus.

• Opportunity to work with a distinctive luxury travel brand from Vietnam.

• Exposure to international luxury travel markets.

• Opportunities to work with international media, KOLs, travel advisors and creative partners.

• Opportunities to participate in content production and travel projects.

• A highly creative and fast-growing working environment.

• Significant ownership over SJourney's content and brand communication execution.

HOW TO APPLY

Please submit your CV and portfolio, including examples of:

* English copywriting

* Brand storytelling

* Campaign or content projects

* Luxury / premium / lifestyle communications

Portfolio is required.

Apply: [Confidential Information]

Deadline: 30 October 2026