Senior Brand Partnership Manager

Key Responsibilities

1. Market Expansion & Sponsorship Lead Generation - 25%

• Proactively identify and prospect new corporate sponsors, non-endemic brands, and key commercial stakeholders looking to leverage marketing to expand SEV's event portfolio.
• Conduct market research to identify emerging sports marketing trends, fan demographic insights, athlete endorsements, and new categories of potential title/sub-sponsors.
• Build and manage a robust pipeline of corporate leads, ensuring a continuous influx of prospective partners leading up to major event weeks.

2. Sponsorship Ideation & Asset Inventory Design - 20%

• Develop and upgrade innovative, custom-tailored sponsorship packages (Title, Platinum, Gold, Apparel, Hydration/Nutrition partners) that align with brands marketing objectives to optimize their sports-marketing spend.
• Formulate compelling sponsorship decks, commercial proposals that showcase the unique value proposition of partnership activities.
• Collaborate with internal marketing & operations teams to design bespoke on-site activation ideas, jersey branding, media rights and other benefits.

3. Commercial Negotiation & Rights Closing - 20%

• Lead sales pitches and commercial negotiations with CMOs, brand managers, and marketing Decision Makers of target corporations.
• Drive end-to-end deal closure, securing financial commitments, corporate sponsorships, and exclusive supplier agreements.
• Manage each prospective relationship profitably, balancing competitive commercial rights models with SEV's overall financial goals and tournament production budgets.

4. Quality Assurance (Sponsorship Deliverables) - 10%

• Brief and align with creative, media, production, and merchandise to ensure that the exact contractual promises (branding placements, VIP hospitality, logos) made to sponsors are delivered flawlessly.
• Meticulously proof and review all mock-ups, jersey prints, signage, and digital promotional materials before presenting concepts to prospective partners.
• Enforce strict quality control standards internally to guarantee that final branding assets meet professional executive and international sports broadcast standards.

5. Pipeline Administration & Sports Ecosystem Integration - 15%

• Ensure end-to-end administrative and financial procedures—including lead logging, contract creation, initial invoicing, and payment processing—are thoroughly documented.
• Work closely with Partner Servicing Team and Operations Team to seamlessly transition newly secured sponsors into the execution phase, especially leading up to and during race/match weeks.
• Foster and maintain high-level relationships within the broader ecosystem to cross-sell or upsell secondary integration options (B2B corporate booths, corporate VIP hospitality lounges, exhibition spaces).

6. Risk Management & Strategic Reporting - 10%

• Remain highly alert to market shifts, competitor events, athletic compliance updates, budget constraints, or brand safety issues that may impact target clients willingness to sponsor.
• Provide regular reports and forecasts on the sponsorship sales pipeline, conversion rates, and revenue projections to the Board of Management.
• Execute additional strategic tasks and revenue-driving assignments as requested by the Board of Management.

Skills and qualifications:

• Bachelor's degree in Events/Sports Management, Hospitality, Communications, Marketing, Finance, Behavioral Science, or similarly striking life experience.
• 5+ years of experience in event sales, service sales, or marketing agency roles, specially working with key corporare accounts.
• Familiarity with Microsoft Office & Google Suite.
• Strong leadership skills with the ability to manage staff training and development.
• Excellent interpersonal skills with a proven ability to negotiate and influence stakeholders.
• Data-driven decision-making abilities to track sponsorship effectiveness and optimize strategies.
• Excellent writing & communication skills in both Vietnamese and English.
• Willingness to work evenings and weekends during event weeks.

Traits:

• Organized, detail-oriented, and results-driven.
• Resilient, persistent, and thrives in fast-paced environments.
• Creative problem-solver (utilizes AI), adaptable, and a team player.
• Independent thinker with focus, sound judgment, and initiative.
• Strong management skills
• Able to influence and create win-win partnerships.

Benefits

• Social insurance fully covered based on gross salary
• Opportunity to work with a dynamic and creative team.
• Professional development and growth opportunities.
• Collaborative and inclusive work environment.
• New, on-the-rise, on-demand industry that is rare to find in Vietnam, which will benefit your working background in the future.
• Rich learning opportunities and resources.
• Opportunities to learn about other aspects of Sports Events.
• Service/Product training, detailed instructions and detailed tasks provided during the probationary period.