Own and steer annual and quarterly media Joint Business Planning (JBP) in alignment with brands commercial growth targets and Shopee's platform priorities.
Participate in Joint Business Planning activities with key brands and sellers to ensure we hit their targets (MS CIR) inline with the sale target.
Translate GMV and growth objectives into actionable full-funnel media plans, ensuring efficient budget allocation across paid ads, affiliate, content, video, livestream, and on-/off-site solutions.
Media Investment Efficiency
Act as the media efficiency owner, accountable for: CIR (media investment % over GMV), Channel-level ROAS, Incremental performance and budget efficiency
Guide brands and internal teams to optimize investment structure, pacing, and channel mix to achieve sustainable growth rather than short-term spend expansion.
Identify efficiency gaps, diagnose root causes, and drive corrective actions through data and platform insights.
Media and Campaign Pitching, Planning, Tracking and Execution
Lead pitching process to build customized server-side marketing proposals tailored to brand objectives, ensuring alignment with Shopee's Marketing Solutions
Plan and manage marketing campaign with out-of-the-box and can-do attitude to create case studies while bring satisfaction to brands.
Conduct monthly/quarterly performance analysis using internal dashboards and data tools to track media and campaign effectiveness, identify growth opportunities, and provide strategic consultation to brands for future campaigns and investment
Reporting after campaign, support admin team to finish the cash collection flow.
Cross-functional collaboration
Manage stakeholders such as other Marketing Solution teams, Business Development team and Brand team to deliver the best result for campaigns/media investment
Provide close feedback loop regarding current and new media solutions efficiency from brands to relevant functional teams for further improvement and support
Requirements
At least 4 years of work experience either in marketing or e-commerce industry, and have passion in e-commerce industry
Strong understanding of digital marketing solutions (e.g Ads, Affiliate, Offsite- Google and Facebook ads), media planning, and O2O campaign execution.
Experience in managing big brands marketing planning, budgets, performance tracking, media efficiency and reporting.
Ability to operate effectively in a fast-paced, dynamic, and constantly changing environment.
Strong analytical, problem-solving, and prioritization skills.
Excellent communication and stakeholder management capabilities.
Hands-on, proactive, and accountable with a strong sense of ownership.
Team player with a positive attitude and willingness to learn and adapt.
