Senior Brand Manager

Salary: 100Mio - 130Mio

Key Responsibilities

Brand Strategy & Growth

• Own the end-to-end brand strategy, annual planning and execution

• Translate market, consumer and customer insights into clear brand priorities and growth initiatives

• Identify new growth opportunities across Consumer/DTC, HCP, pharmacist engagement and portfolio development

• Manage brand budget and ensure investment is focused on high-impact opportunities

Digital & Omnichannel

• Develop and lead the brand's omnichannel and DTC/digital strategy

• Manage key channels including Social, Search, E-commerce/Marketplace, CRM and HCP/KOL engagement

• Work with creative, media and digital agencies to develop effective campaigns

• Monitor campaign performance, ROI and optimize investment based on data

Innovation & Portfolio

• Lead innovation, renovation and product lifecycle management

• Evaluate market opportunities, consumer needs and commercial potential

• Develop business cases and work cross-functionally to bring new initiatives to market

Commercial & Business Performance

• Monitor market, category and competitor dynamics and identify business opportunities

• Own sales planning, forecasting and brand performance

• Understand brand P&L, A&P investment, profitability and ROI

• Work closely with Commercial/Distributors to drive brand penetration and growth across pharmacy and e-commerce channels

Leadership & Collaboration

• Lead cross-functional collaboration with Sales, Medical, Finance, Regulatory and other stakeholders

• Manage external agencies and partners

• Provide brand training and support to field teams, HCPs and customers

• Influence Sales teams to ensure strong execution of brand strategy

Requirements

• University degree in Marketing, Business Administration, Pharmacy, Medicine or related fields

• 3+ years of Consumer Health & Wellness / OTC / OTX / FS Product or Brand Management experience in Pharma and/or FMCG

• Strong experience in Brand Strategy, Omnichannel/DTC Marketing and Innovation

• Strong commercial and analytical mindset with understanding of ROI, P&L, forecasting and budget management

• Good understanding of digital channels and analytics tools

• Strong stakeholder, project management and communication skills

• Hands-on, proactive and entrepreneurial mindset

• Fluent in English & Vietnamese