Senior Brand Manager

2-4 Years

Job Description

Assist the Senior Marketing Manager in the development of biscuits & confectionery brands.
To work with brand principals for liaison forecast, marketing plan and budget which agreed with Senior Marketing Manager.
To develop and implement marketing plan (Media/Digital and Trade activities) for the assigned brands/products to achieve the annual targets, as agreed with Senior Marketing Manager.
To forecast volume and Value for the assigned brands and get agreed with Senior Marketing Manager.
To manage Replenishment Plan with related departments.
To manage and track A&P funds to be within the marketing budget, as agreed with Senior Marketing Manager.
To monitor and analyze sell- out and sell- in data per region/team to ensure the smooth implementation and successful execution of brand programs, recommend programs for growth and development.
To work side-by-side with Sales Department in developing product display, merchandising & point of sales materials and selling tool.
To manage and work closely with agency on the project of activation in MT and perfect stores in GT channel.
To supervise suppliers for getting quotation, mock-up and to manage POSM quantity.
Others works assigned by Senior Marketing Manager.

REQUIREMENTS:

Bachelor's degree in Marketing, Business Administration, Economics, or related disciplines.
Minimum 2 years of experience in a similar position, preferably within the FMCG industry. Experience in managing biscuits, confectionery, or food brands is highly preferred.
Experience in project management, planning, and cross-functional coordination.
Strong analytical, communication, and stakeholder management skills.
Ability to work independently, manage multiple priorities, and deliver against timelines.
High level of accountability, attention to detail, and execution discipline.
Proactive, collaborative, and results-oriented mindset.
Good English.