Senior Brand & Creative Content Executive

Responsibilities

• Lead comprehensive content strategies: Take charge of marketing creative content from A to Z for both Branding & Communications and Performance campaigns. This includes concept/idea development, content planning, and market deployment in collaboration with cross-functional teams and external agencies/content creators.
• Propose ideas and craft messaging for brand-awareness initiatives, PR activities, and performance-driven campaigns (digital & traditional).
• Produce well-researched, versatile content for multiple platforms, such as websites, email marketing, product descriptions, brand stories, videos, and blogs across both ELT and OSC segments.
• Scriptwriting and production coordination: Write compelling scripts and follow up closely with the production team to execute highly engaging video content (Facebook, TikTok, Zalo ads).
• Monitor and analyze: Track the performance of key performance indicators (KPIs) for both branding content and performance ads to offer data-driven suggestions for improvement.
• Coordinate visually: Work closely with marketing and design teams to illustrate articles and ensure visual consistency with the brand's premium identity.

As an Ideal Candidate:

• Passion about the education industry (specifically ELT and Study Abroad sectors).
• You are creative by nature with words and intuitively know which forms of visuals can best deliver the message.
• You have a strong ability to translate a communication brief into creative ideas & execution that delivers concrete business objectives.
• Your creative style is positive, insightful, and out of the box.
• You can work both independently and collaboratively in a fast-paced environment.
• You have experience with all media channels (online & offline) and various creative formats.
• AI-Savvy: You are highly proficient in leveraging AI tools (such as ChatGPT, AI design/video generators, etc.) to optimize workflows, generate creative hooks, and enhance overall content production efficiency. You view AI not just as a trend, but as an essential, daily collaborative tool to maximize your output quality and speed.

Requirement

• At least +5 years of experience in marketing, copywriting, content creation, or other creative fields, 1 – 2 year working experience in the same role
• High responsibly and committed and be able to produce good quality content often to tight deadlines
• Flexible and easy to adapt in different environment
• Strong in logical thinking, critical thinking, brainstorming
• Being solutions-oriented, and supportive in finding solutions to unexpected challenges
• Strong in both concept-generation and must be clear, concise, and grammatically correct copy.
• Direct experience in digital and social content creation, having a background of working in education is a plus.
• Working experience in Agencies is an advantage
• Strong command in communication in both English and Vietnamese languages