(Senior) Associate, Growth Marketing (Digital Product) - ShopeePay
(Senior) Associate, Growth Marketing (Digital Product) - ShopeePay
Moneep1-3 Years
- Posted 20 hours ago
- Be among the first 10 applicants
Job Description
About The Team
Selling points of this position
Must have
Selling points of this position
- Be part of a growing Growth Marketing team supporting one of the fastest growing product lines.
- Clear pathway toward greater project ownership and responsibility over time.
- Drive Consumer, Product, and Commercial Insights
- Build a deep understanding of users, Digital Product categories, market dynamics, product performance, and commercial drivers.
- Analyze user behavior, digital flows, product adoption, conversion, transaction performance, partner performance, and financial metrics.
- Work with CMI, Data/BI, Finance, Product, and relevant business teams to identify growth opportunities and risks.
- Translate insights into business cases, priorities, growth recommendations, and actions to improve topline and bottom-line performance.
- Own Digital Product Growth and Business Performance
- Own end-to-end growth initiatives and business performance across the Digital Product portfolio, from opportunity identification and planning through execution, launch, and optimization.
- Develop and execute go-to-market, promotional, CRM, communication, and commercial initiatives to grow the user base, product adoption, transactions, revenue, and profitability.
- Manage trade-offs across user experience, partner value, revenue, costs, incentives, operational feasibility, and business impact.
- Track performance against agreed business targets and recommend initiatives to scale, optimize, pause, or redesign.
- Build Product-Feature-Led Growth and Digital User Experience
- Apply a product-feature-led mindset to identify how product features, integrations, UX/UI, and digital-native flows can improve adoption, conversion, and repeat usage.
- Map end-to-end user flows and identify friction points, unmet needs, operational gaps, and opportunities for product improvement.
- Partner closely with Product, CMI & Marketing teams to translate business and user needs into product enhancements, requirements, experiments, and launch plans.
- Support UAT, feature launches, post-launch monitoring, and continuous iteration based on user feedback and performance results.
- Drive Cross-Functional and External Partner Collaboration
- Work closely with Product, Operations, BI, Marketing, Finance, relevant departments, and external partners or clients to align product propositions, commercial terms, integrations, campaigns, service requirements, and performance.
- Align stakeholders on business cases, economics, scope, responsibilities, timelines, tracking, compliance, and launch readiness.
- Drive issue resolution and execution momentum to ensure Digital Product initiatives deliver intended business outcomes.
Must have
- At least 1 year of experience in digital product growth, product marketing, business operations, commercial strategy, or a related field.
- Proven experience owning growth or business initiatives end to end, from planning to launch through performance review and optimization.
- Strong commercial and analytical mindset, with the ability to connect user, product, financial, and business metrics to actionable decisions.
- Product mindset with the ability to understand digital user flows and work with Product, Technology, and Design teams on product improvements, testing, UAT, and launches.
- Strong cross-functional and external-partner management skills, with clear communication, strong execution, and proficiency in microsoft office tools,..
- Experience in fintech, payments, e-commerce, digital platforms, or consulting.
- Ability to connect consumer and market insights with business context to support product, marketing, or commercial decisions.
- Strong data storytelling, presentation, and visualization skills, with curiosity about consumer behavior and market trends.
More Info
Key Skills
external-partner management
digital product growth
commercial strategy
product mindset
analytical mindset
About Company
Skills:
Product Marketing, digital user flows, testing UAT, digital product growth, commercial strategy, Business Operations, analytical mindset, Microsoft Office Tools, product improvements
Skills:
lead qualification , Lead Generation, AI tools, Microsoft Office Suite, Closing experience
Skills:
Microsoft Office, Excel, Personal Income Tax, AI tools, Payroll, Social Insurance, Labour
(Senior) Associate Corporate Integrated Communicationssabeco - saigon beer alcohol beverage corporation
Skills:
Graphic Design, communication principles, digital tools, Microsoft Office Suite, CMS platforms