Senior Art Director

Company Description

YTRADE is a Global B2C Enabler, empowering Vietnamese manufacturers to expand into Global B2C markets and build sustainable international brands. At YTRADE, we envision a world where sellers can seamlessly reach global customers and scale sustainably through innovative, efficient solutions.

If you want to be part of transforming how Vietnam does business with the world - join our team!

Role Description

The Senior Art Director is a full-time, on-site role based in Ho Chi Minh City, Vietnam. This role lead creative direction and visual execution for Amazon e-commerce content across External Client and Internal Brand projects.

This role owns the creative journey from concept to final execution across Infographics, A+ Content, Premium A+, Brand Store, product photography, lifestyle shoots, and product advertising videos.

You will work closely with Merchandise, Account/Project Management, Production, Creative, and Performance teams to deliver high-quality, conversion-oriented visual assets.

KEY RESPONSIBILITIES

1. Creative Direction & Concept Development

• Develop Visual Strategy, Moodboard, Storyboards, and visual scripts for Infographics, A+ Content, Premium A+, Brand Store, and product advertising videos.
• Translate product positioning, selling points, audience insights, and brand direction into clear, differentiated, and conversion-oriented visual concepts.
• Collaborate with the Merchandise Team and Content & AI Specialist to define AI scene direction, prompts/generative backgrounds, and approve concept mockups before production.

2. Production Direction & Final Quality Control

• Direct on set shooting, and product video production; guide Photographers, Stylists, and models/talent to match the approved concept and shooting brief.
• Oversee post-production quality, including color, lighting, shadows, retouching, product compositing, AI Blending, and Infographic/A+ Content layout.
• Perform Final QC for product accuracy, dimensions/proportions, technical specifications, image/video ratios, visual consistency, and copy accuracy before delivery or upload.
• Ensure Amazon Compliance and prevent issues related to prohibited keywords/claims, misleading visuals, copyright, or intellectual property risks.

3. Resource & Project Management

• Coordinate and allocate work across the in-house Creative Pool and freelancers, including Designers, Photographers, and AI Specialists, for External Client and Internal Brand projects.
• Partner with Account Managers and Project Managers to clarify requirements, manage creative timelines, present and defend creative rationale, and advise clients on visual solutions.
• Provide clear creative feedback, manage revision quality, and help raise execution standards across the creative team.

4. Visual Performance Optimization

• Collaborate with the Performance team to review visual performance metrics such as CTR and CR after products go live on Amazon.
• Turn performance insights into creative test hypotheses, design improvements, and reusable best practices across listings, A+ Content, Brand Store, and other assets.

QUALIFICATIONS

1. Experience & Mindset

• 1–2+ years in Art Direction, Senior Graphic Design, or E-commerce Creative (Amazon/international experience is a plus).
• End-to-End Leadership: Strong visual thinking and concept development; able to lead projects from brief through production to Final QC.
• Ownership & Execution: Detail-oriented and decisive with strong communication skills; effectively balances creative quality, business goals, timelines, and resources.
• Portfolio: Proven commercial/e-commerce work (product photography/video, listing images, branding).

2. Skills & Tools

• Tool Proficiency: Strong in Photoshop, Figma, Illustrator, Premiere Pro, After Effects, Lightroom or Canva— enough to execute, review, and direct external teams (Designers, Production Houses, Freelancers).
• Production Knowledge: understanding of photography, lighting, styling, composition, and retouching to effectively guide visual quality.
• AI & Amazon Standards: Familiar with Gen AI workflows (prompt direction, AI backgrounds) and Amazon visual compliance/CTR optimization.