Take part in the campaign planning stage based on sales and client requirements;
Analyze, track, and optimize campaign performance metrics on an ongoing basis, including daily/ monthly budgets, impression share, CTR, conversion rate, and other critical KPIs;
Proactively provide strategic recommendations to meet campaign goals and improve performance;
Communicate effectively with internal stakeholders on project development, timelines, and results;
Collaborate closely with team members to achieve objectives;
Monitor and manage analytics dashboards and key reporting tools, regularly suggesting improvements to enhance available data;
Troubleshoot delivery issues and identify solutions to improve performance and optimization;
Stay updated on industry trends across web and mobile platforms, adopting best practices and innovations to maintain a competitive edge;
Support the evaluation of new tools, opportunities, or enhancements to improve product offerings and integration efforts.
What you'll need
A bachelor's degree in advertising, marketing, or a related field;
3+ years of agency experience in media buying or a coordinator role, preferably in local markets;
Strong analytical and problem-solving skills;
Self-motivated with a positive, can-do attitude and the ability to energize the team;
Quick learner with a strong desire for personal growth and development;
Experience with demand-side platforms (e.g., Google, Facebook) is a plus;
Ability to work in a fast-paced environment, multitask, and manage multiple projects simultaneously;
Proficiency in MS Office tools, including Word, Outlook, PowerPoint, and Excel.
