Senior Account Executive (BTL)

About Tag

At Tag, we bring bold ideas to life. As a global creative production and sourcing partner, we help the world's leading brands create content at scale, delivering campaigns that are more impactful, more efficient and more effective.

For over 50 years, we've partnered with some of the world's most iconic brands to accelerate speed to market while driving marketing efficiency and brand consistency across every channel. With operations in 29 countries and as part of Dentsu, a global leader in integrated marketing and communications, we bring together creativity, technology and production expertise to deliver end-to-end solutions across creative adaptation, digital content, print, Point of Sales Merchandising (POSM) and sourcing.

Just as we believe great work comes from bringing together different disciplines, we believe it comes from bringing together different people. Diverse perspectives, backgrounds and experiences are what drive our creativity, and we're committed to fostering an inclusive culture where everyone feels empowered to do their best work.

That commitment is reflected in the recognition we've earned, including Best Culture, Production Agency of the Year, and Outstanding SME in Gender Equality, Family Status Equality, and Racial Equality and Inclusion.

Learn more at www.tagworldwide.com

Position Summary

• The Senior Account Executive will be responsible for managing assigned clients, gathering and understanding client requirements, and working closely with clients to develop clear project briefs. The role will involve project planning, presentations, consultation, contract coordination, and supervision of campaign execution to ensure agreed client KPIs are achieved.
• Coordinate and work closely with internal teams and clients across Branding & BTL projects. Act as the key point of contact for clients, facilitating communication and driving the team to ensure the quality and timely delivery of all project deliverables.
• Proactively provide regular work progress updates to the Account Lead.

Position Responsibilities

70% – Project Management

• Receive and review client briefs together with the Account Lead, ensuring a clear understanding of client requirements before discussing and aligning directions with internal teams.
• Support the Account Lead, or act directly as the Project Leader depending on the scale and complexity of the assigned project, in managing and executing projects from end to end.
• Prepare project quotations and negotiate costs and commercial terms with clients.
• Monitor project income and expenses in coordination with relevant departments and the Finance team to ensure appropriate cost control and recommendations.
• Manage and supervise projects throughout the entire execution process, ensuring timelines, quality standards, budgets, and agreed deliverables are achieved.
• Collaborate with the Creative team in brainstorming and developing creative concepts and solutions.
• Develop project timelines and execution plans, prepare proposals, and deliver presentations to effectively pitch creative ideas and solutions to clients.
• Coordinate closely with internal teams, particularly the Creative team, to ensure smooth and successful project delivery.
• Proactively provide regular updates on project progress, risks, and key issues.
• Support other tasks and business activities as assigned.

30% – Client Management

• Work closely with clients to develop a strong understanding of their business needs, objectives, consumer insights, and market practices.
• Communicate directly with clients and proactively recommend appropriate solutions to ensure projects are executed smoothly and successfully.
• Build, maintain, and strengthen positive relationships with existing clients.
• Proactively keep clients informed of any changes, risks, delays, or issues that may impact project delivery.
• Maintain regular communication with clients to discuss project status, requirements, feedback, and potential issues.

Requirements

• Bachelor's degree in Economics, Business Administration, Marketing, Communications, Advertising, or other related fields.
• Minimum 2 years of experience as an Account Executive or in a similar role, preferably with experience working at BTL agencies specializing in Activation and Events.
• Good knowledge of advertising, marketing communications, and data analysis.
• Confident with strong communication and interpersonal skills.
• Open-minded, proactive, and willing to learn and develop.
• Ability to work effectively both independently and as part of a team.
• Ability to work under pressure, manage multiple tasks, and prioritize workload effectively.
• Proficient in Microsoft Office Suite (MOS), with strong proposal preparation and presentation skills.

What We Offer

• A professional, dynamic, youthful and energetic working environment.
• The opportunity to work alongside a passionate, experienced and highly motivated team.
• Employee engagement activities including team building, company trips, birthday celebrations and other internal events.
• Public holidays and annual leave in accordance with Vietnam Labor Law.
• Statutory Social Insurance, private Generali Health Insurance and annual health check-up, subject to applicable company policies.
• Monday to Friday, 9:00 AM – 6:00 PM, with a 1-hour lunch break.
• 13th-month salary, prorated based on length of service and applicable company policy.

Looking forward to doing meaningful work alongside talented people We'd love to hear from you.

Join a global team shaping creative production for some of the world's most recognised brands while building a career with purpose, scale and opportunity.

Tag is committed to an ethical and inclusive recruitment process and will never ask applicants for sensitive personal information upfront or make employment offers contingent on financial requests.

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