Sales Manager New Sports Brand

About the Client

Our client is an international company specializing in sporting goods and sports lifestyle products, with a strong presence across Southeast Asia. The company distributes globally recognized sports brands and continues to expand its business in Vietnam through both wholesale and retail channels.

About the Role

We are looking for an experienced and commercially driven Sales Manager to lead the market development and sales growth of a newly launched sports brand in Vietnam.

This role will take strong ownership in building the market, developing sales channels, growing key customer relationships, and managing a sales team across multiple regions. The ideal candidate does not necessarily need direct experience in sporting goods, but should have a solid background in B2B sales, distribution, channel development, or business development, combined with a genuine interest in sports.

Key Responsibilities

• Develop and manage wholesale and retail customer accounts across Southern Vietnam.
• Achieve monthly and annual sales targets.
• Develop and expand dealer and distributor networks.
• Identify new business opportunities and drive market expansion.
• Analyze market trends and forecast sales performance.
• Build and maintain long-term relationships with key customers.
• Monitor competitors, market conditions, and product developments.
• Ensure timely collection of customer payments.
• Work closely with warehouse, finance, and regional teams to support business operations.
• Represent the company at exhibitions, trade fairs, and industry events.
• Lead, coach, and develop the sales team to achieve business objectives.

Must-Have Requirements

• Experience: 5+ years in B2B Channel Sales, GT Distribution, Wholesale Sales, or Dealer Management (FMCG GT, Consumer Durables, Stationery, Footwear/Apparel, or Sports Goods preferred).
• Channel Expertise: Proven track record in developing networks of agents/dealers, managing commercial terms, and executing GT/Wholesale distribution strategies.
• Commercial Acumen: Strong skills in sales forecasting, inventory management, trade policy design, and contract negotiations.
• Languages: Professional Business English proficiency (mandatory for high-level reporting and regional BOD interviews).
• Sports Passion: Active engagement or genuine passion for sports (Tennis, Running, Football, etc.) with a good understanding of sports equipment/gear.
• Mobility: Willingness to travel frequently across Southern provinces for dealer visits and market expansion.

Benefits:

• Full salary during the 2-month probation period
• Social Insurance, Health Insurance, and Unemployment Insurance based on 100% of gross salary from the first working month
• KPI and performance incentive scheme
• Opportunity to work with internationally recognized sports brands
• Regional exposure and collaboration with Singapore headquarters
• Professional, dynamic, and collaborative working environment
• Career development opportunities within a growing international business

Office Location: Ban Co Ward, Ho Chi Minh City

Working Hours:

• Monday – Friday: 8:00 AM – 5:00 PM
• Alternate Saturdays: 8:00 AM – 12:00 PM