Sales Manager - Food processing machines

About the Company

Our client is an international trading and technical solutions company with a long-established presence in Vietnam. The company represents leading global manufacturers and provides high-value machinery, equipment, and technical solutions to customers across several industrial sectors, including food processing.

For its Food Business Unit, the company is looking for an experienced Sales Manager to develop the Bakery & Confectionery segment in Vietnam.

Job Summary

The Sales Manager will be responsible for driving business growth within the Bakery & Confectionery market, managing key customers and international principals, and developing new business opportunities.

This role combines business development, key account management, solution/project sales, and commercial management, with ownership of revenue, margin, and sales targets.

Job Responsibilities

• Develop and execute sales strategies to achieve revenue and growth targets for the Bakery & Confectionery segment.
• Manage and grow key accounts while building strong, long-term customer relationships.
• Develop relationships with international principals and act as the primary commercial contact for assigned brands/product lines.
• Identify and develop new business opportunities to expand market share.
• Manage the end-to-end sales/project cycle, from opportunity identification and commercial discussions through to project delivery.
• Work closely with internal teams including service, finance, marketing, and business unit management.
• Prepare sales forecasts, pipeline reports, and regular business performance updates.
• Monitor market trends, competitors, customer needs, and relevant product/technology developments.
• Take ownership of revenue, margin, and sales KPIs and support budgeting and commercial forecasting.
• Travel regularly within Vietnam and the region to meet customers, principals, and visit project sites.
• Potentially manage and develop a small sales team as the business grows.

Job Requirements

• Bachelor's degree in Business, Engineering, or a related discipline, or equivalent relevant experience.
• Proven experience in a Sales Manager, Senior Sales, Business Development, or Key Account Management role, preferably within an international or technical environment.
• Demonstrated track record of achieving sales targets and developing new business.
• Strong experience in key account management, customer relationship management, negotiation, and presentation.
• Experience in project-based sales, solution selling, machinery, equipment, or technical products is highly advantageous.
• Knowledge of the Bakery & Confectionery industry in Vietnam is preferred.
• Good command of English; additional languages are an advantage.
• Regional working exposure outside Vietnam is a plus.
• Strong competencies in achieving results, strategic thinking, leadership, and communication.