Sale Director

This role carries ultimate accountability for Duole's business results across the offline and B2B channels in Vietnam: the distributor network, dealers, sports retail chains, clubs and corporate customers.

It works closely with Marketing to keep pricing and brand messaging consistent between online and offline.

Unlike the Sales Leader — who works the market directly and owns one specific area — the Sales Director designs the entire offline sales system: market coverage strategy, team structure, the middle-management layer, data discipline and the mechanisms that allow revenue to grow without depending on a handful of individuals.

You will:

•    Take full accountability for the revenue and gross margin targets of the offline & B2B channels in Vietnam

•    Build the sales strategy for the entire Vietnamese market

•    Design the commercial organisation and develop the layer of managers beneath you

•    Establish sales operating discipline: accurate forecasts, a transparent pipeline, clean data, and review meetings that end in decisions

•    Protect the premium positioning and a single consistent pricing policy across the whole distribution network

Take part in decisions on product, pricing, inventory and growth planning

Key responsibilities

Strategy & business results

•    Own the revenue and gross margin targets of the offline & B2B channels

•    Build the annual business plan: targets by partner type, by product line and by region — with the underlying assumptions and scenarios

•    Allocate sales resources and budget across regions and partner types based on actual performance, not on gut feel

•    Propose pricing, discount and trade program policies; balance sales growth against protecting brand value

Managing the distribution network

•    Oversee the Sales Leader in expanding the network of distributors, dealers and clubs nationwide

•    Design the market coverage model by region: North, Central and South Vietnam

•    Key accounts: personally lead negotiations with sports retail chains, major club systems and strategic partners

•    Develop the corporate customer channel

•    Standardize dealer policy: tiered discount levels, purchasing conditions, maintenance targets and merchandising support

Protecting brand value

•    Hold final accountability for compliance with the Fixed Retail Price policy across the entire distribution network — a non-negotiable commitment at Duole

•    Set up price monitoring mechanisms and penalties for breaches, applied consistently to every partner

•    Handle cases of dealers undercutting prices on e-commerce marketplaces

•    Ensure product messaging and the in-store customer experience are consistent with the brand

Building & developing the team

•    Design a commercial structure that fits each stage of growth

•    Directly manage the Sales Leader and channel heads: set targets, coach, and run regular performance reviews

•    Build a compensation and commission scheme tied to the selling behavior the company wants to encourage

•    Standardise the sales playbook, onboarding process and career path so the team can scale

Sales operations & data

•    Set up and maintain the reporting system: weekly pipeline, monthly forecast, dashboards by channel

•    Roll out and sustain CRM discipline across the whole team

•    Work with operations and supply chain on demand forecasting, purchasing plans and inventory management

•    Track channel health metrics: share of active dealers, reorder frequency, partner stock levels, inventory turnover and coverage by province

Internal collaboration

•    Report directly to the CEO

•    Work with the Marketing Manager: align online and offline pricing, avoid conflict between e-commerce marketplaces and the dealer network, and use brand activity to support points of sale

•    Work with Community so that tournaments, events and community activity convert into sales for the distribution channel

Feed market insight back to the product team: player needs, gaps in the range, competitor moves

Requirements

Must have:

•    At least 6 years of experience as a Sales Manager / Sales Director, including at least 2 years in the sports or lifestyle sector

•    Has carried direct accountability for a specific revenue number

•    Has built or expanded a dealer / distributor network across multiple provinces

•    Understands of offline retail operations: tiered discount policy, merchandising, partner stock levels, maintenance targets

•    Brand-first mindset: able to sell on value rather than on price

•    Organizational capability: has recruited, built and retained a team

•    Data discipline: forecasts grounded in evidence, reporting in hard numbers, decisions based on data

Strong plus:

•    Has taken a brand from a small scale to many times its original size

•    Experience with a premium or lifestyle brand

•    A network within the pickleball or racket sports community (tennis, badminton, squash)

•    Has worked with major sports retail chains in Vietnam

•    A working understanding of e-commerce, enough to collaborate effectively with Marketing without running it directly

•    Good English (speaking – writing)

Highly self-directed and comfortable in a startup environment — at ease building the system and handling hands-on work at the same time

What we offer

•    Competitive salary plus an attractive commission scheme and ESOP

•    Bonus tied to the business results of the whole market

•    Full statutory social insurance

•    12 days of annual leave

•    Annual comprehensive health check-up

Company trip, team-building activities and gifts on public holidays and festive occasions

About Duole Sport

Duole is a premium pickleball brand from Vietnam, positioned as Performance Luxury — elite on-court performance, refined design and a realistic price point. Flagship products: the Kairos (control) and Blade One (attack) paddle lines, together with a matching accessory range. A DTC-first philosophy: a product ecosystem, a mobile app and a controlled distribution network.

Contact

Le Van Anh Tuyet - HR Specialist

Email: [Confidential Information]

Phone: 037 548 9679

Address: 180 Ly Chinh Thang, Nhieu Loc Ward, Ho Chi Minh City