Job Description

TON PHU MY IS HIRING

REGIONAL SALES DIRECTOR – SOUTHERN VIETNAM

AREA: Ho Chi Minh City – Da Nang

We are looking for a sales leader who can drive market growth, not just sales volume.

At Ton Phu My, our vision is to build a sustainable sales ecosystem where growth goes beyond delivering products to distributors. We aim to create value throughout the entire distribution and supply chain — from secondary dealers, steel roll-forming facilities, and building materials retailers to contractors, installers, and end consumers.

We are seeking a strategic and results-driven Regional Sales Director with a strong understanding of the B2B2C business model and the ability to effectively integrate Go-to-Market (GTM) strategies with Route-to-Market (RTM) execution to accelerate market penetration, strengthen distribution capabilities, and drive sustainable growth.

KEY RESPONSIBILITIES

- Regional Sales Strategy: Develop and lead regional sales and market expansion strategies across the territory from Ho Chi Minh City to Da Nang.

- Distribution Network Development: Build and optimize a multi-tier distribution network, driving both sell-in and sell-out performance across all distribution channels.

- Value-Based Selling: Lead and coach the sales team to adopt a value-based selling approach, emphasizing product differentiation, customer value, and business profitability rather than price-driven competition.

- GTM & RTM Execution: Collaborate closely with Trade Marketing to implement demand-generation and sell-out activation programs, strengthen contractor and installer networks, and stimulate end-user demand.

- Sales Leadership & Business Growth: Build and develop a high-performing sales organization, establish strategic channel partnerships, and identify new opportunities for sustainable market expansion.

WHAT WE ARE LOOKING FOR

We are looking for an experienced sales leader with a proven track record in regional sales management, multi-tier distribution development, and B2B2C market expansion.

The ideal candidate combines strategic thinking with strong commercial acumen, effective leadership, and the ability to translate business strategies into measurable results.

Experience in developing and executing GTM and RTM strategies, driving both sell-in and sell-out performance, and leading value-based sales teams is highly desirable.

Experience in the building materials, coated steel, or steel roofing industry is a strong advantage.