Product Marketing Executive

Role summary

The Executive, Product Marketing (NPD Fixtures) – GROHE Vietnam manages the Fixtures (toilets, washbasins and vanities), Spalet (shower toilets / smart toilets / e-bidets) and Spare Parts portfolio for the Vietnam market. The role drives new product introductions for these categories, manages the range through its lifecycle, keeps product master data and QCVN certification accurate, and follows the market to recommend product enhancements and new launches.

The role works alongside the NPD Fittings lead in the Product Marketing team and acts as the cross-functional liaison between Sales, Supply Chain, Technical, Customer Service, Procurement, Logistics and Commercial Marketing, to ensure an optimised portfolio, accurate technical and pricing data, market competitiveness and sustainable sales growth.

Key responsibilities

Core responsibilities (approx. 60% of the role)

1. Portfolio Management – Fixtures & Spalet

• Manage the Fixtures and Spalet portfolio so the range stays competitive, profitable and aligned with market needs.
• Track sell-in, sell-out, gross margin and stock by SKU. Propose growth plans for best-sellers and phase-out plans for slow-moving items, aligned with Supply Chain to minimise obsolete stock.
• Follow design and technology trends, customer preferences and competitor offerings. Recommend product enhancements or new launches.

2. New Product Introduction (NPD Fixtures)

• Prepare the launch business case (target segment, price positioning, volume and margin) for approval by the Product Marketing Leader.
• Run the launch plan with Supply Chain, Procurement and Logistics, covering SAP set-up, first orders, forecast input and launch timing.
• Prepare launch materials and product information with Brand & Communications and the LEC team, and product training content with the Training lead.
• Support marketing campaigns for the assigned categories.
• Track launch performance against the business case and share learnings.

3. Market Intelligence, Pricing & Sales Support

• Track competitor pricing, line-ups, promotions and positioning for Fixtures and Spalet.
• Analyse market, category and customer segment data to support product and pricing decisions.
• Prepare price structure proposals for new launches and line extensions.
• Provide technical specification sheets, dimension drawings and digital assets to Sales and partners.
• Manage display samples for showrooms, the LEC, exhibitions and trade shows within the approved budget.

Support responsibilities

4. QCVN Certification

• Support the QA team, which owns the QCVN process, by keeping the certification list up to date for products in scope, adding new SKUs before launch and following up on testing schedules.

5. Spare Parts Management

• Maintain and build on the existing spare parts master list and replacement mapping, including creating spare parts lists for new products.
• Support Technical and Customer Service teams on spare parts inquiries.

6. Product Data & System Management

• Maintain product master data in SAP and internal systems (specifications, English and Vietnamese naming, technical parameters, price structures) within the standards set by the Product Marketing Leader.
• Coordinate SAP code creation for new products and spare parts, and keep lifecycle status and replacement-SKU mapping up to date.

Job dimensions & key interfaces

• Portfolio scope: Fixtures, Spalet and Spare Parts.
• KPIs: launches delivered on time against plan; sales and gross margin of assigned categories; slow-moving stock; QCVN certificates valid for all SKUs on sale; master data accuracy.
• Decision rights: proposes growth, phase-out, launch and price structure recommendations for approval by the Product Marketing Leader.
• Main internal interfaces: Brand Marketing, Sales, Product Development.
• Other internal interfaces: Supply Chain, Procurement, Logistics, QA, Technical, Customer Service, GROHE APAC product teams.
• External interfaces: channel and showroom partners, testing bodies, exhibition organisers.
• Direct reports: none.
• Travel: occasional.

Requirements

• Bachelor's degree in Marketing, Business Administration, Economics or a related field.
• 2-3 years experience as a Product Executive, Product Marketing Executive or Brand Executive.
• Experience in sanitaryware, building materials, home appliances, electronics, interior design or furnishings.
• Exposure to product launches and to market, category or customer analysis.
• Strong data analysis and data handling skills, with good MS Excel skills.
• Fluent English, written and verbal, for regular communication with regional teams.
• High attention to detail and accuracy, with a strong analytical mindset.

Advantage

• Experience with a Japanese company.
• Hands-on experience with SAP or other database applications.
• Basic ability to read technical drawings, dimension sheets and exploded views.
• Familiarity with QCVN or product certification.

Training will be provided on SAP, QCVN, spare parts processes and technical drawings.

Personal attributes

• Proactive and self-driven.
• Able to manage multiple tasks and work across functions.