Build the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.
Plan strategies, evaluate, align and integrate factors for effective branding of the product; optimize pricing based on market price dynamics; facilitate adaptation of product packaging to local setting; manage product life cycle in view of initiatives for new indications, extensions, modifications and other life cycle strategies and new product launches as well as develop new business opportunities.
Ensure that product marketing strategies and tactical programmes are developed and implemented to improve market performance.
Create and manage promotional collateral to establish and maintain product branding.
Manage brand budget and actual spending for advertising, visibility and promotional items.
Conduct analysis of competitor and customer insights.
Conduct analysis of sales forecasts and relevant financials (brand marketing spending and key results).
Organize product training, sales arguments and tools, manage and update relevant communication platforms to support Sales and Customers using efficiency.
Liaise with Key Prescribes / Key Hospitals for better market understanding.
Establish contacts, form affiliations, make proper representation of the company and participate in meetings, conventions and network building opportunities (e.g. medical societies).
Job requirements
Bachelor's degree in Pharmacy or Medicine (or medical physician or pharmacist or premedicine related disciplines).
A minimum of three (5) years of Product Management experience in a technical environment.
Direct experience with Oncology, genetic testing, or molecular diagnostics
Knowledge of marketing and experience in setting brand guidelines for healthcare products
Brand awareness - a clear understanding of brands and the marketing mix
