PR Account Manager

Leading client accounts within Vero's IMC team, with a focus on lifestyle, travel, tourism, and hospitality clients across Vietnam and ASEAN. The Account Manager owns the client relationship end-to-end, from strategic counsel and campaign direction to team leadership and business result, while mentoring Account Executives and coordinating with senior leadership on account growth and new business opportunities.

You will lead a small team in delivering integrated PR, influencer, social, and digital programs that meet client KPIs, while acting as the primary strategic point of contact for your accounts. You will report to the VP of the department on account performance, growth, and team development.

Client Service & Strategy

• Serve as the senior day-to-day point of contact for client leadership, building trusted advisor relationships with client marketing and communications teams.
• Lead client counsel on PR strategy, campaign direction, and issues/crisis matters, drawing on category expertise in lifestyle, travel, tourism, and hospitality.
• Own account planning, translating client business objectives into integrated PR, influencer, and digital strategies.
• Proactively identify risks and opportunities within accounts, escalating and resolving issues before they affect client satisfaction.
• Present strategic recommendations, campaign results, and account reviews directly to client stakeholders, including senior client-side management.
• Identify and pursue opportunities to grow existing accounts through scope expansion and organic new business.

Account & Team Management

• Lead and mentor Account Executives, overseeing influencer relations, media relations, event management, and content quality across the team.
• Manage account financials, including budgets, scopes of work, and profitability of assigned accounts.
• Set campaign strategy and oversee execution, from planning through post-campaign analysis and reporting, ensuring work meets Vero's quality standards.
• Build and maintain a strong network of media, influencer, and industry contacts within the lifestyle, travel, tourism, and hospitality space.
• Support new business development, including pitch strategy, proposal development, and participation in pitch presentations.
• Collaborate cross-functionally with other Vero teams (creative, digital, social) to deliver integrated campaigns.
• Ensure all deliverables across the team are completed on time, on budget, and to client satisfaction.

ABOUT YOU

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• 3–5 years of experience in PR, communications, or integrated marketing agency roles, including experience managing client accounts and leading junior team members.
• Proven experience with clients in lifestyle, travel, tourism, or hospitality strongly preferred.
• Established senior-level network of media contacts (press, online, broadcast) with a track record of securing high-quality coverage.
• Strong track record in event management, from strategic planning through on-site execution.
• Excellent writing and editing skills for strategic documents, press materials, and client reports in both Vietnamese and English.
• Strong understanding of the social and digital landscape and how PR integrates with influencer and digital strategy.
• Strong leadership and people management skills, with experience coaching and developing junior staff.
• Confident, senior-level client-facing skills, with the ability to counsel and manage relationships with client leadership.
• Strong business acumen, including budget management and identifying growth opportunities within accounts.
• Excellent organizational and project management skills, able to oversee multiple accounts and deadlines simultaneously.
• Fluent in Vietnamese and English (spoken and written).
• Collaborative leadership style, with willingness to support cross-functional and agency-wide initiatives.

ABOUT VERO

Vero is an award-winning strategic communications consultancy advising leading brands, corporations, and non-profits across Southeast Asia. With 250+ consultants in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, we combine expertise across PR, digital, influence, creative, events, and government relations. We are B Corp certified, a Clean Creatives pledge signatory, and committed to work that creates real impact. Recent expansions include Vero IQ (data-driven insights), VeroXperience (brand events), and Vero Advocacy (government relations).