Performance Marketing

RESPONSIBILITIES

Campaign Strategy & Performance

● Own the planning, execution, optimization, and scaling of Meta advertising campaigns.

● Develop campaign strategies focused on user acquisition, growth, and profitability.

● Monitor and improve key performance metrics including CPA, CAC, CPI, ROAS, CTR,

CVR, and retention-related KPIs.

● Design and oversee testing frameworks for audiences, creatives, bidding strategies, and

campaign structures.

● Analyze performance data and provide actionable recommendations to drive sustainable

growth.

Tracking & Operational Excellence

● Ensure accurate tracking, attribution, and campaign measurement through Meta Pixel,

CAPI, events, and UTM implementation.

● Enforce SOPs and checklists for naming conventions, pre-launch checks, daily monitoring,

and risk control, and help refine these processes over time.

● Prepare clear daily/weekly performance summaries covering key insights, issues, and

next-step plans.

Collaboration & Team Leadership

● Work closely with creative teams to brief, test, and iterate on performance-driven ad assets,

and contribute actively to campaign strategy discussions.

● Contribute to hiring, onboarding, and training activities when required.

REQUIREMENTS

Must-Have

• 3+ years of experience in Performance Marketing, Paid Media, or Meta Ads.

• Strong understanding of Meta's ad ecosystem, conversion tracking, attribution models, and

campaign optimization methodologies.

• Proven experience scaling performance-driven campaigns and achieving acquisition or

revenue targets.

• Data-driven mindset with strong analytical and problem-solving abilities.

• Hands-on experience with performance tracking.

• Working-level proficiency in English or Chinese is advantageous.

Nice-to-Have

• 1+ year leading, supervising, or formally mentoring a team of paid ads.

• Experience in mobile applications, fintech, or other performance-driven user acquisition

environments.

• Familiarity with AdsPower, cloud desktop environments, or similar multi-account tools.