We are hiring a Performance Marketing Manager (Mobile App) for one of our clients. Details mentioned below :
Job Overview and Responsibilities
- Develop and implement multi-channel User Acquisition plans (Google, Meta, TikTok, Apple Search Ads, Unity, ironSource, OEM, etc.).
- Manage and optimize performance metrics: CPI, CTR, CVR, ROAS, LTV/CAC.
- Collaborate with Product, ASO, and Monetization teams to optimize conversion funnels and revenue.
- Analyze data (cohort, retention, churn) to extract insights and guide strategic direction.
- Manage large UA budgets, ensuring efficiency and long-term profitability.
- Build, manage, and develop the Performance Marketing team.
Required Skills and Experience
- Minimum 5 years of Marketing experience, including at least 3 years specializing in Performance Marketing for mobile apps/games and 2+ years in a Leader/Manager position.
- Experience managing teams and directly operating large UA budgets.
- Deep understanding of User Acquisition, Monetization, and Data Analytics.
- Proficient with advertising platforms (Google, Meta, TikTok, etc.) and tracking/attribution tools.
- Expert knowledge of campaign setup, bid strategy, audience segmentation, and creative testing.
- Deep understanding of monetization mechanisms: in-app ads, rewarded ads, subscriptions, IAP.
- Familiar with mediation platforms: AdMob, AppLovin MAX, ironSource, Unity Ads.
- Proficient with tracking/attribution tools: AppsFlyer, Adjust, Firebase, Amplitude.
- Skilled in cohort analysis, funnel analysis, retention & churn modeling.
- Ability to transform data into insights and convert insights into concrete actions.
Skills:
- Leadership skills: Problem-solving, effective communication, and team development.
- Data-driven mindset, always seeking continuous optimization solutions.
- High fighting spirit, able to handle KPI pressure and competitive environments.
Preferred Skills and Experience
Qualities:
- Customer-centric mindset.
- Flexible, agile thinking with good adaptability to change.
- Optimization-focused mindset.
Why Candidates Should Apply
- 2-month probation period with 100% official salary.
- Global market opportunities Research and understand insights from diverse customer segments across different countries, with access to the best market tools.
- Unlimited income potential: Base salary + KPI bonuses, project bonuses, 13th-month salary, Tet bonuses, etc. Total annual income up to 15-16 months of salary.
- Salary review and bonuses twice per year.
- Annual health check-ups.
- Lunch allowance during probation period.
- Annual company trips, quarterly outings (4 times/year), with support for family travel.
- Full insurance benefits as per government regulations upon becoming a permanent employee.
Report To
CEO
Interview Process
