Performance Marketing Manager

ABOUT AQUAVANCE

• Aquavance is an Integrated Brand & Experience Agency based in Ho Chi Minh City. We help businesses - especially international companies and growth-stage businesses- build their brands and drive sustainable growth.
• We help businesses clarify their brand positioning, build communication systems that support growth, and execute plans that deliver practical results.

ROLE OVERVIEW

• The Performance Marketing Manager owns paid acquisition and retention end-to-end across Meta, Google, and YouTube; TikTok Ads and TikTok Shop; as well as the email and SMS program that turns first orders into repeat customers. This is a hands-on role with real budget authority: you decide where the money goes each week, build and test the creative briefs behind it, and report on blended ROAS, CAC, and contribution margin, not just platform-reported numbers.
• You will report directly to the CEO.

CORE RESPONSIBILITIES

1. Paid Social - Meta (Facebook & Instagram)

• Plan, launch, and scale prospecting and retargeting campaigns, including Advantage+ and catalog/DPA ads.
• Keep the product catalog, pixel, and Conversions API healthy to keep attribution reliable.
• Run a continuous creative testing cadence: brief, test, stop underperformers, and scale winners.

2. Google & YouTube

• Own Search, Shopping, Performance Max, and YouTube campaigns.
• Manage the Merchant Center feed, product titles, and negative keyword hygiene.
• Protect brand terms while growing non-brand and category demand.

3. TikTok Ads & TikTok Shop

• Run paid TikTok campaigns and TikTok Shop ads, including live and affiliate-driven formats.
• Work with creators and UGC producers to maintain a steady supply of native-feeling creative.

4. Email, SMS & Retention

• Own Klaviyo flows (welcome, browse, and cart abandonment; post-purchase and win-back) and the campaign calendar.
• Build segments that lift repeat purchase rate and LTV while keeping deliverability healthy.
• Partner on landing page and product detail page (PDP) conversion rate testing.

5. Budget, Measurement & Reporting

• Allocate monthly spend across channels and shift it based on performance, not habit.
• Maintain a reporting view of spend, blended ROAS, CAC, AOV, new vs. returning revenue, and contribution margin.
• Present weekly results and a clear plan for the following week to the CEO.

REQUIREMENTS

• 3 - 5 years running paid acquisition for an e-commerce or DTC brand, with hands-on ownership of Meta and Google accounts.
• A track record of scaling spend profitably; you can walk us through a specific account, what it spent and what it returned.
• Working knowledge of TikTok Ads; TikTok Shop experience is a strong plus.
• Comfortable in Klaviyo or a similar email/SMS platform, building flows and segments yourself.
• Fluent with GA4, Shopify Analytics, and spreadsheets; able to build your own reporting without waiting on others.
• Strong creative judgment: able to brief a designer or creator and assess ad creative before the data comes in.
• Good written and spoken English, as many customers and partners are US-based.
• Organized and self-directed: able to set your own testing roadmap and stay on track under deadline pressure.

NICE TO HAVE

• Experience with perishable or seasonal products, where shipping windows and weather affect demand.
• Marketplace advertising experience (Amazon, Etsy, or Walmart).
• Hands-on experience with Shopify and conversion rate optimization tools.
• Basic video editing skills or experience directing UGC creators.
• A personal interest in plants.

WHAT WE OFFER

• Competitive salary based on experience.
• Year-end bonus tied to company revenue, plus a 13th-month salary and Tet bonus based on performance.
• Health insurance and statutory insurance in accordance with Vietnamese law and company policy.
• Flexible working hours, aligned with team coordination needs.
• A training and tools budget, with opportunities to join professional and soft-skills courses.
• Company trips and social events, volunteer programs, and team activities.
• Annual performance and salary reviews.
• Opportunities to work with international clients across the Asia-Pacific region.
• Real room to grow, with the potential to lead the full marketing team.

HOW TO APPLY

• Send your CV and portfolio (if available) to [Confidential Information] by 15 October 2026. Email subject: [Application – Performance Marketing Manager] – [Full Name].

FINAL NOTE

• This role is for someone who:
• Takes initiative in solving problems and owns the budget, marketing activities, and outcomes.
• Thinks analytically and optimizes for business performance, not just surface-level platform metrics.
• Builds a testing roadmap, works effectively with creative teams and creators, and delivers under deadline pressure.
• Is committed to learning, developing their craft, and growing into a broader leadership role.