Performance Marketing Lead (Cross-Border Ecommerce)

About LazyCy

LazyCy is building an advertising platform powered by Amazon Advertising, enabling brands and sellers to launch highly effective campaigns, expand their customer base, and drive sales growth on Amazon.

By integrating Amazon Advertising, consumer behavioral data, and AI-driven optimization tools, our platform helps businesses reach the right audience while maximizing budget allocation efficiency.

Retail Media and Amazon Advertising are among the fastest-growing sectors in the global ad market. We are currently expanding our team to bring this solution to more businesses worldwide.

The Role

As the Performance Marketing Lead, you will take full ownership of driving the paid marketing growth strategy at a business level. Your core focus will be maximizing revenue, profitability, and customer acquisition scale for global brands selling on Amazon.

You will not just manage ad performance, but design and build an end-to-end performance marketing ecosystem—encompassing channel strategy, data & tracking frameworks, testing roadmaps, and team capability—to ensure sustainable and scalable growth.

This role serves as a vital bridge between Marketing, Product, Data, and Business. You will directly lead the performance team to continuously optimize and innovate global advertising models.

What You Will Do

• Strategy & Leadership: Define and execute the overarching performance marketing strategy aligned with revenue and growth objectives.
• Budget & Efficiency Management: Oversee ad budgets, optimize overall performance, and ensure efficient resource allocation.
• Multi-Channel Execution: Own multi-channel performance (Meta, Google, TikTok, Amazon Ads, etc.), optimize budgets, and scale campaigns effectively.
• Testing & Optimization: Design and implement a robust testing roadmap (A/B testing, creative, audience) to continuously drive ROAS.
• Data & Infrastructure: Collaborate with Data and Tech teams to build advanced tracking, attribution, and measurement systems.
• Analytics & Growth Insights: Analyze data to identify growth opportunities and optimize the entire user journey.
• Team Development: Lead and develop the performance marketing team, establishing streamlined processes and industry best practices.
  
  

What We're Looking For

You might be a great fit if

• 5+ years of experience in digital/performance marketing, with a strong preference for backgrounds in cross-border eCommerce or the Amazon ecosystem.
• Hands-on experience executing campaigns across Meta Ads, Google Ads, TikTok Ads, remarketing, and cross-channel strategies.
• Proven track record of leading strategy and managing large, multi-channel ad budgets.
• Experience leading a team or mentoring junior/senior members.
  
  

Skills & Competencies

• Strategic Execution: Ability to build comprehensive performance marketing strategies and scale multi-market campaigns.
• Platform Mastery: Deep understanding of Meta Ads, Google Ads, TikTok Ads, and Amazon Ads.
• Data-Driven Mindset: Strong analytical skills with the ability to optimize based on core metrics ($ROAS$, $CAC$, $LTV$, $CTR$, etc.).
• Technical Proficiency: Proficient in Excel/Google Sheets; experience with BI tools (Looker Studio/Data Studio, Tableau, etc.) is a plus.
• Soft Skills: Excellent communication and cross-functional collaboration skills; a strong willingness to share knowledge.
  
  

Personal Attributes

• Strategic Thinker: Combines a strategic vision with a high sense of ownership.
• Analytical & Decisive: Data-driven and confident in making fast, impactful decisions.
• People Leader: Strong leadership qualities with a passion for developing and coaching team members.
• Agile Learner: Proactive, highly adaptable, and constantly staying ahead of market trends.
  
  

Benefits

Competitive Compensation

• Attractive & Competitive Salary matching your experience.
• 13th-month salary.
• Annual Bonus at the end of the fiscal year (issued in cash and/or stock options).
• 2-month probation with full salary.
  
  

Comprehensive Well-being

• Bi-annual Salary Reviews (2 times per year).
• Statutory Insurances fully covered in accordance with labor laws.
• Annual Health Check-ups.
• Company Trips & Team Building activities every year.
• Lunch Allowance provided during the probation period.
  
  

Why Join LazyCy

• A Fast-Growing Market: Retail Media and Amazon Advertising represent one of the fastest-growing advertising sectors globally. At LazyCy, we embrace and nurture bold, innovative ideas and breakthrough approaches. Driven by an Agile workflow, you will have the flexibility to collaborate across diverse squads, new projects, and cutting-edge products beyond traditional corporate structures.
• High-Impact Ownership: You will be at the forefront of building the market for a pioneering ad-tech platform. Your contributions will directly drive revenue growth and shape the company's trajectory.
• Vibrant Startup Environment: Work in a young, dynamic, and high-energy environment built on a foundation of core values: Efficiency & High Performance, Creativity & Innovation, Customer-Centricity, Human-Centricity / Humanity.
  
  

How To Apply

Candidates Who Are Interested In This Position, Please

• Send your CV to: [Confidential Information] Email Subject Line: [LazyCy] Performance Marketing Lead - [Candidate's Full Name]
• Or, fill in the application form below