A Partnership Manager is a strategic role focused on developing and managing relationships with DAFCs key corporate partners and strategic landlords to recruit new customers and increase DAFC B2B sales.
Responsibilities
Partnership Development & New Client Acquisition
Identify and build strategic partnerships with luxury-aligned industries (e.g., banking, hospitality, real estate, automotive) to reach new ultra-high-net-worth individuals (UHNWIs) and corporate clients.
Design co-branded initiatives or VIP experiences that deepen engagement and build long-term loyalty.
Cultivate relationships with concierge services, luxury travel agents, and private client advisors.
Corporate Gifting Program
Develop and manage a turnkey corporate gifting strategy for DAFC and its brands, tailored for C-level clients, key accounts, and institutional buyers.
Work with brand managers and supply chain to curate seasonal and bespoke gifting packages.
Drive revenue growth by creating tailored sales propositions with relevant sales materials for corporate clients, positioning DAFC as the preferred partner for luxury fashion needs.
Drive the commercialization of the gifting program through CRM, outbound sales, and digital platforms.
Oversee the entire sales process, from lead generation and proposal development to closing deals and post-sale relationship management.
Stakeholder & Landlord Collaboration
Act as the key marketing liaison with strategic landlord partners, including Trang Tien Plaza (Hanoi) and Rex Hotel (HCMC), as well as ensuring alignment of marketing calendars, shared campaigns, and joint events.
Build bespoke marketing activations that highlight DAFC brands within flagship locations.
Report performance results and propose continuous improvement strategies to partners.
Cross-functional Collaboration
Collaborate closely with internal departments such as Brand Marketing, Retail/Product, Operations, Finance and Legal to ensure seamless execution of partnership and corporate sales contracts.
Work with the Marketing Operations team to plan and execute PR activities, partnership signing ceremonies, and other promotional events that enhance the visibility of strategic alliances.
Act as a key point of contact to provide training and guidance to relevant teams on partnership programs, processes, and integration.
Requirements
Bachelors degree in Marketing, Communications, Business, or related field.
5+ years of experience in Customer Relations, Sales, Partnership, ideally within luxury, fashion, banking or hospitality.
Excellent communication and negotiation skills.
Strong analytical, planning, and project management abilities.
Strong commercial and sales driven mindset.
Ability to work under high pressure and meet sales targets.
Understanding of luxury customer insights as well as retail operation complexity in retail stores.
Fluent in Vietnamese and English.
Exceptional relationship-building skills with external partners and internal stakeholders
Benefits
Attractive Compensation: Competitive salary package, including fixed 13th-month salary.
Health & Well-being: Comprehensive healthcare insurance.
Career Growth: Annual performance reviews, training programs, and internal rotation opportunities to support your development.
Exclusive Employee Benefits: Enjoy 2050% discounts on DAFC products and access to special internal sales events with exceptional offers on luxury items.
Workplace Experience: A professional, creative, and well-equipped working environment where you can explore the world of luxury fashion.
Team Culture & Engagement: Be part of a vibrant company culture with happy hours, team-building activities, year-end celebrations, and more.
Luxury Industry Exposure: A unique opportunity to work in Vietnams premium fashion retail sector, surrounded by iconic global brands
