About Levents Vietnam
https://www.levents.asia/
Levents is a fast-growing new-age fashion lifestyle brand rooted in Vietnam with a bold ambition to become a global icon. Our brand resonates deeply with GenZ blending style, comfort, and culture into every product we create. With a strong omnichannel presence across physical stores and digital platforms like our website, Shopee, TikTok, and more, Levents is building a community that lives and breathes its values.
We are now looking for a dynamic Customer Relationship Manager (CRM) who will lead customer engagement strategies and drive reactivation, retention, cross-sell, and upsell initiatives through data-driven insights and personalized communication.
Key Responsibilities
Customer Data Strategy
- Build and manage a centralized CRM system that consolidates customer data from both offline and online channels.
- Identify and implement ways to collect richer customer information across all touchpoints (website, social media, e-commerce, POS, etc.).
- Segment customers based on behavior, purchase history, preferences, and lifecycle stage.
Customer Insights & Engagement Planning
- Analyze customer data to generate actionable insights and build customer personas.
- Develop monthly and quarterly customer engagement plans aligned with business goals.
- Design targeted campaigns focused on:
- Reactivation : Win back lapsed customers.
- Engagement : Increase frequency among slow-buying customers.
- Cross-sell/Upsell : Encourage exploration of new SKUs and higher basket sizes.
- Collaborate with marketing, product, and operations teams to execute these plans effectively.
Campaign Execution & Optimization
- Plan, launch, and monitor performance of CRM campaigns (email, SMS, in-app: Zalo, push notifications, in-store promotions).
- Work closely with digital marketing and content teams to craft compelling messaging that resonates with GenZ audiences.
- Continuously optimize campaigns using A/B testing, feedback loops, and analytics tools.
Cross-functional Collaboration
- Partner with the Product team to inform new product development based on customer preferences and trends.
- Coordinate with Operations to ensure seamless execution of customer-facing initiatives.
- Support Retail and E-commerce teams in delivering consistent, personalized experiences.
Brand Building & Culture
- Act as an ambassador for Levents mission to build a global brand rooted in Vietnamese identity.
- Be hands-on in daily execution, comfortable working in a fast-paced, startup-like environment.
- Foster a collaborative, results-driven team culture.
Job Requirements:
Qualifications & Requirements
- 56 years of experience managing CRM or customer engagement strategies in Vietnam, preferably in fashion, retail, or premium consumer brands.
- Demonstrated success in driving reactivation, engagement, and conversion through CRM initiatives.
- Deep understanding of GenZ consumer behavior , preferences, and communication styles.
- Good understanding of excel, email marketing platforms, and analytics tools (Google Analytics etc.).
- Strong analytical skills with ability to translate data into actionable strategies.
- Excellent project management, communication, and interpersonal skills.
- Communicate in Vietnamese and English (basic).
- Passionate about building a global brand from Vietnam.
What We Offer
- A chance to shape the future of Vietnams fastest-growing Gen Z brand and build a global legacy.
- Competitive compensation package with equity/stake in the company.
- Autonomy to innovate, backed by a supportive CEO and energetic team.
- Opportunities for international travel and exposure.
Why you love it
- Competitive salary package (freely discussed), 13th salary & yearly bonus if any
- Join Government Health & Society Insurance
- Fast growing start up environment
- Other bonding company activities
WORKING TIME & LOCATION
Working time: 9 AM - 6PM Monday -Saturday (Saturday work from home)
Location: 537 Knh Tn Ha Street ,Tn Ph Ward, H ChMinh City
Work Location:
Ho Chi Minh
Knh Tn Ha, Ph Trung, Tn Ph, H Ch Minh
More Requirements:
- Degree: Bachelor
- Age: Above 26
- Salary: Competitive
