Outbound Marketing Specialist

Outbound Marketing Specialist

Remote or Hybrid - Ho Chi Minh Office | Reports to Marketing Lead

About TopSchool

TopSchool is a pioneering AI company reimagining how education works in the age of intelligent technology. We build cutting-edge tools that help schools harness the power of AI, not just to improve learning outcomes, but to transform the entire educational experience for students, teachers, and parents.

At the core of our platform is Personalized Learning AI (PLAI™), an adaptive engine that customizes learning pathways, supports educators with AI co-pilots, and empowers families with real-time insight into student growth. We serve forward-thinking schools worldwide, helping them lead in a future where AI is integral to both learning and life. We're here for the long haul: committed to shaping education systems that prepare learners for the dynamic, AI-powered economy of tomorrow.

Role: Outbound Marketing Specialist

We're seeking an Outbound Marketing Specialist to lead the creation and execution of a high-trust, high-relevance outbound marketing engine. This is a marketing-first role, not a sales closing one. The role is perfect for someone who thrives on building predictable enterprise pipelines, sparking intelligent conversations and generating strategic insights from the market.

The ideal candidate is an independent operator who understands the difference between spam and smart outreach. You'll work closely with Marketing, Sales, Product and the Founder to design outbound systems that reflect TopSchool's values of care, quality, and relevance. You won't be chasing vanity metrics, you'll be building trust and generating real opportunities with schools across Asia and beyond.

Duties

• Design and operate the outbound engine (email, LinkedIn, phone) from scratch to scale
• Build and refine ICPs for school segments (volume, mid-size, and school groups)
• Create segmented prospect lists and maintain accurate, updated records
• Run respectful and targeted outbound campaigns - never spammy or generic
• Coordinate seamlessly with Sales for clean, contextual lead handovers
• A/B test messages, value props, and hypotheses in market
• Collaborate with Content Marketing to align outbound with narratives and assets
• Feed insights from the field into product, marketing, and positioning decisions
• Track and report real outbound pipeline contribution (not just opens and clicks)
• Maintain alignment with TopSchool's brand voice: human, respectful and a partner to schools transforming in the age of AI in Education

Requirements

Must-Have:

• 3-5 years relevant experience in outbound B2B marketing
• Proven experience building B2B outbound from scratch
• Expertise in pipeline creation, nurturing and maintenance
• Skilled in building direct outreach campaigns, including cold calling, post, email, LinkedIn
• Self-starter capable of designing systems, not just executing tasks
• High bar for messaging quality and targeting precision
• Experience in CRM (HubSpot) and automation
• Excellent English communication (written and verbal)

Nice to Have:

• Experience selling into education or public-sector-adjacent markets
• Background in AI, data, or technical product landscapes
• Familiarity with Southeast Asian school systems and decision-making processes
• AI Automation experience (N8N, etc.)
• Proficiency in one or more Asian languages (Chinese, Vietnamese, Thai priority)

Bonus:

• Prior experience in fast-paced, remote-first startup environments

Working at TopSchool

• Hybrid role: part work from home, part work from office
• Flexi Hours
• 23 Days Annual Leave
• Annual All-Team Retreat
• Travel Opportunities
• Learning & Development Budget
• Pathway to Company Shares
• Senior Mentorship Program
• Work on cutting-edge AI in Education

Apply:

Send your CV and AI-written cover letter (include the prompt and process you used with AI to write the letter) to [Confidential Information]