Operation Manager FMCG

About Company:

Smollan Vietnam excels in connecting brands with consumers at the point of purchase. Combining digital innovation leadership with a human-centric culture, we deliver exceptional quality across FMCG, Healthcare, and Technology sectors.

Through driving comprehensive innovation and creating national employment opportunities, Smollan perfectly balances commercial success with meaningful social impact to transform the retail industry.

About the Role:

The Operation Manager FMCG (OM) serves as the primary strategic and operational interface between Smollan and Client. This role is responsible for driving operational excellence, defending financial cost models, and ensuring 100% compliance with Client's requirements. You will manage the lifecycle of field operations, from SOW design to data-driven performance reporting.

Job Purpose: Manage and lead end-to-end retail operational execution across Convenience Store (CVS) channels in FMCG, ensuring operational efficiency, budget optimization, and business target achievement.

• Oversee full CVS operational workflows: ordering, delivery, inventory, payment, in-store sales support, and establish standardized SOPs.
• Control operational expenditure (logistics, manpower, POSM, trade execution) and optimize field resources for accurate, on-time distribution.
• Partner with Sales, Trade Marketing, and KAM teams for sales planning, promotion execution, and demand forecasting.
• Monitor in-store trade execution effectiveness and prepare periodic operational reports covering KPIs, budgets, and operational issues.
• Manage, train, and develop Merchandiser teams; evaluate performance, propose incentive schemes, and drive field productivity.
• Ensure strict compliance with store coverage, KPIs, and field force management while mitigating operational and reporting errors.
• Act as the primary operational gateway between Sales, Finance, HR, KAM, and Partners; lead process improvement and digital transformation projects.

Qualifications:

• Bachelor's degree or higher in Business Administration, Marketing, Retail Management, Trade Marketing, or related fields
• Minimum 3 years of experience in the FMCG industry, with at least 1 year in an Operations Manager or equivalent leadership role. In-depth knowledge and hands-on experience in Convenience Store (CVS) channels is a strong advantage
• Deep understanding of GT/MT retail execution, FMCG distribution channels, and Shopper insights

Required Skills:

• Strong field project management
• Data analysis
• Negotiation
• Presentation skills
• Fluent in English & Google Workspace / MS Office

Preferred Skills: Opportunity to work with one of the most sophisticated retail data environments in the world. Clear accountability and ownership of a significant business unit. Professional growth in the intersection of Field Marketing, Data Science, and Client Management.

How to apply: Send CVs to [Confidential Information]

Subject line format: Operation Manager FMCG - Full Name